4 Reasons Why Your Company Needs to Archive Social Media Communication
Nearly 71 percent of online consumers will tell their friends and family about a business if they have had a positive social media service experience with them.
There is no denying just how powerful social media is in the modern world of business. Without a presence on platforms like Facebook, Twitter, and Instagram, it’s hard to further the reach your company has.
Properly archiving social media communication with consumers is a great way to avoid trouble down the road. Here’s a good resource about social media archiving and how it can benefit your business: Social Media Archiving Made Easy | Erado.
Here are some of the reasons why archiving your company’s social media communication is vital.
1. Clear Up Issues with Miscommunication
When communicating with a current or prospective customer on social media, there is a big chance that mistakes will occur. Archiving the messages between you and your clients will help you see what was discussed and what deals were agreed to during these chats. With the right archiving system, you will be able to look back at these communications with ease.
Neglecting to invest in archiving software can lead to a lot of problems with your customers. Rather than running the risk of losing a client due to errors made during an online conversation, you can create a comprehensive digital archive of these messages.
2. The Right Archiving Software Will Protect the Messages
Most experienced business owners realize that computer networking problems are quite common. Without a way to store digital communication off-site, you run the risk of losing them forever if your computer network crashes. The best way to prevent this disaster from occurring is by investing in cloud-based social media archiving software.
By storing these archives on the cloud, you will not have to worry about them being lost in the event of a network crash or even a ransomware attack. Before choosing a program to help you archive social media communications, find out how secure it is. Paying more for a program that offers ironclad cyber-security is worth it.
3. Avoid Losing Intellectual Property
The key to a successful business is keeping ideas flowing. Most modern companies use social media messenger apps and emails to communicate ideas. Properly protecting the intellectual property contained within these messages is essential.
With an adequate social media archiving system, you can keep track of your messages and information in them easily. If intellectual property is stolen, you can use your social media archives as proof in a court case.
4. Easily Produce Info Your Clients Need
When a client calls in requesting certain information exchanged during social media chats, you need to be able to produce this information in a hurry. Most social media platforms only store things like messages for a limited amount of time. Instead of losing valuable messages, take control and get an archiving system in place immediately.
Taking your social media archiving solutions into the 21st is a great investment. Having this information at your fingertips will only benefit your business in the long run.
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