The Secrets to Digital Transformation
With recent changes in the digital presence of companies in the past few years, digital transformation is a process that is present in many businesses, with the hope of building their online presence and digital services. It’s about taking customers by surprise and providing innovative and highly personalized offers and experiences with every opportunity possible.
Digital transformation is imperative for all businesses, no matter their size or industry. The world is becoming increasingly digital and competitive and it’s the only way to ensure your company can still be found and accessed by customers.
Areas such as online advertising provide huge opportunities for businesses to build their digital presence and evolve into a more digitally focused company. Online advertising has risen significantly in popularity within the past few years and is now the preferred method of advertising of many businesses, large and small due to the clear statistics and calculation of ROI. Online advertising allows businesses to track the effects of their campaigns, which is not possible with traditional means of advertising. SeeLocal is a local online advertising platform, which allows businesses to target customers in their local area, using display advertising. Users of the platform are able to access and view their campaign from on easy to use dashboard, which shows where all ads are being shown, how they are performing, and the unique algorithm Campaign Guard — campaigns will be paused and reoptimized if they begin to underperform, so budgets are never spent on campaigns that are not generating positive results.
Digital transformation is about survival. It requires companies to analyze and pick out flaws within their current strategies, and re-evaluate them from a digital point of view, using digital to enhance parts of the business that are not as successful or failing. This is the first place to start and it can be a great motivator to carry on, rather than start the process and get side-tracked.
The transformation process begins with identifying three primary elements; people, processes, and technology. How do you reach your people, what is your process and what technology will you use to do this?
Digital Transformation will look different to for every company, but it generally involves the integration of digital technology, ultimately changing the day-to-day running of business operations and how they provide value to customers. The main focus is to benefit the customer, not only in terms of present-day tasks, but with the future in mind. It also requires employees from all departments to embrace the change, and change their roles to allow for digital transformation in their individual roles as well as the company as a whole. This aspect is just as important as the development of the technology, without everyone on board with the changes, they simply will not work to benefit the customer.
Keeping on top of developments within the digital world is also key. If you improve on an area of service, for example, speed, you should be looking to build this more, rather than view it as an area that has been completed. Digital transformation is constantly moving and changing, so staying on top of it, and improve at the same time. Staying ahead of competitors is how you grow and make sure you are top of your game.
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