Apple Wins Big in Chicago
Apple’s 497th retail store just got a makeover. This “Town Square” location in Chicago, replacing the company’s flagship store from 2003, sits alongside the Chicago River and contains massive slabs of glass for customers to enjoy the view. This is just one glimpse into the company’s plan to build a more close-knit relationship between the company’s stores and the communities where they reside. The plan, developed by Apple’s senior VP of retail, Angela Ahrendts, includes revamped Genius bars, “boardrooms” for local businesses to meet, rotating product displays, and of course an ample stock of $1,000 iPhone X’s. (Source: TechCrunch)
Binge Watching Adds Up
A new service, Nielsen Subscription Video on Demand (SVOD) Content Ratings, will now measure streaming services comparable to linear TV. Nielsen’s measurements will include ratings, reaches, and frequency and segmentation reporting. The company’s service currently only works with Netflix but plans to expand to Amazon Prime and Hulu next year. A batch of testers are already eager to try it out including Disney-ABC, NBCUniversal, and Warner Bros. Now you and the rest of the world will know how much time you’ve been wasting on Netflix. (Source: TechCrunch)
Suit Up, Silicon Valley
Two years ago, Tina Huang resigned from Twitter Inc. and sued the company after being denied a promotion, asked to take a leave of absence, and then was criticized for taking the leave of absence. Since then, the ex-Twitter engineer has been collecting data on gender and pay for her peers at the company and claims she can prove that Twitter stacks the deck against women. By 2018, Huang plans to request permission from a state judge to represent 133 female engineers at Twitter, which would be the first group case of its nature in Silicon Valley. Twitter messed with the wrong girl gang. #dang (Source: Bloomberg Tech)
