Creating a Hybrid Marketing Plan
Running a business? Want to meet your revenue goals? You need to invest your time and energy in marketing your products and services online to make more sales and profits. According to HubSpot, “63% of companies say that one of the top marketing challenges they face is generating traffic and leads.” If you are facing the same challenge and looking to convert your average marketing campaign into a phenomenal success, then create a hybrid marketing plan for your business. The journey to a successful business starts with digital marketing, which is booming in a myriad of adaptable ways including SEO and SMM.
Search Engine Optimization and Social Media Marketing are the cornerstones of today’s world of digital marketing. You need to digest the fact that no marketing scheme functions in auto pilot mode. Business owners have to extend their efforts to more customized solutions in order to get exponential business benefits; specifically generation of more leads, more sales, and hence humongous revenue. SEO and SMM strengthen each other and gives a good boost to your digital marketing campaign. People remotely associated with marketing fields understand the effectiveness of social media marketing combined with search engine optimization.
New to Digital Marketing?
SEO and SMM are buzz words in the digital marketing sphere. An amateur marketer might not have extensive familiarity with these term, so let’s narrow them down.
SEO refers to a complete package of techniques for bringing more traffic to your website by allowing your content to take top ranking positions in SERPs (Search engine result pages), so that online users can find you easier. For example, Starbucks depends on visual content to sell themselves to stay on top in search engine rankings.
On the other hand, social media marketing gives you a visual edge. The content paradigm has now been shifted to a point where visual aids, specifically infographics and podcasts, are dominating the social media frontier. Illustrations and animated visuals can convey volumes of business information in a clear, coherent and attractive manner. Moreover, the visual content you share on social networking sites is instantly identifiable and easy to digest for the target audience.
Visual Content includes photography, illustrations, and videos, which are shared socially more often. Even world news agencies largely contain visual content to communicate with the audience because today, ‘less text means more engagement.’
This prompted businesses to:
- Market products and services through social media
- Use multiple platforms for humongous networking through social media
- Creativity is essential; use spell bound visuals for marketing
Visual social media marketing isn’t a suggestion anymore, but vital to a budding marketing strategy.
Both, SEO and SMM, have their own benefits; so rather than debating on which one could work better for your business development and growth, both can work in synergy for the best results.
Figure out What to Focus On
Businesses with their online presence in the market hunt for three things
- Traffic
- Users
- Revenue
In all this, they actually seek the opportunities of
- Getting Customers
- Retaining Customers
- Increasing Customers
But, the fact is that only a small proportion of website visitors feel ready to buy products and services you offer them online. This means even if you have good traffic, you might not be able to convert them into clients. Hence, you need something compelling to get customers and keep them engaged for longer time periods. Visual social media marketing can do wonders in this regard.
Small businesses, especially start-ups, desperately need a well-rounded digital marketing strategy with SEO and SMM as major ingredients for their exponential growth in their specific industries.
SEO or SMM? Have Both on Board and Work Out SMART Digital Marketing Goals
S – Specific — Set realistic objectives with real deadlines
M – Measurable — Goals should be trackable and resolvable
A – Attainable — Goals could be challenging, but should be achievable
R – Realistic — Set real targets; be honest with your work plan and execution
T – Time-Bound — Restrict your achievable goals by time
Benefits of SEO and SMM as a Hybrid Strategy
The ultimate goal of any business is to gain profit. In order to hit this goal, they need to make their products and services searchable for potential customers. More revenue demand more sales and for this, your business needs visibility, which comes from a well-focused, robust marketing strategy.
Revenue generation is the end target for any business. A hybrid of Search Engine Optimization and Visual Social Media Marketing is a must-have to stand tall in the ever growing, competitive market of the corporate world.
SEO combined with visual SMM brings businesses in a plethora of benefits enlisted below:
- Brand awareness and credibility
- Fetching more targeted traffic to the website
- Converting traffic into potential leads
- Converting potential leads into sales
- Building a loyal consumer base
- Substantial customer retention
- Never ending promotion
- Cost effectiveness
Augmented revenue generation becomes possible when businesses succeed in bringing more targeted traffic to the websites and converting ice-cold prospects into loyal customers with better retention. However, an unbeatable sense of focus is required to measure the results and reviewing the marketing strategy to achieve these benefits.
