5 Reasons for Using a Mobile Event App for Your Next Conference
Make your next conference a major success by considering the upcoming 5 reasons for using an event app. For organizers and attendees, an event app is the only way to go.
In this digital age when everything from advertising to networking take place online, it only makes sense to keep up with these changes and reach your audience via the most accessible platform: the app. An app allows the audience to connect directly to the product or event, and receive real-time updates, links to important information, payment options and more. Conferences especially need an app that puts all the information about the event directly in the hands of the audience, which is why they need an event app. Different from any generic app, an event app is designed specifically to meet the needs of conference organizers and the attendees. Here is a guide to 5 reasons for using a mobile event app for your next conference.
Direct Access
It’s common practice nowadays for conferences to post news and updates of their event online, whether it’s the website of the organization hosting the event or a website specifically built for the event. Online accessibility is a must for a successful conference. But the problem with only having conference information online is that it delays user accessibility. The user must go to their computers or open the Internet on their mobiles and search for the conference in order to get the information they need.
With a mobile event app, the user only takes the one step of opening the app in order to get direct access to all information they need. Information about venue, registration deadlines, maps, and more are all right there for the user to access from any place, any time.
Streamlined Guest Registration and Check-In
A conference is an exciting event for attendees, but it is probably just one thing that attendees must fit into their already busy schedules. With so many daily responsibilities at work and at home, it can be easy for attendees to forget registration deadlines or misplace the information about checking in. The right event app eliminates the hassle of registering and checking in and streamlines the whole process for the attendees. The capability to streamline these important conference details is just one of the things to consider when choosing a mobile event app.
Social Media and Shareability
Social media has changed the way people share news and how quickly that news spreads, and this has many advantages for any conference. With social media platforms, attendees can join networks related to the conference itself, and at the same time provide free advertising for the conference. By posting they are going to the event, liking conference posts, and more, users on social media platforms increase the visibility of the conference. The best mobile event apps will offer users a way to connect from the conference app directly to social media platforms, all without ever having to leave the conference app itself.
Enhanced Networking
A major benefit for attendees of a conference is the opportunity to network with others in the same field. Conference events might be the main reason for people to gather together, but once they are there, attendees will want to engage with others who share the same interests and add contacts to their growing network. The best event app will have options for attendees to network and connect before, during, and after the conference itself. Whether it’s sharing news about the conference, posting pics from the conference, or adding contact information from the list of conference participants, an event app facilitates networking for its attendees.
Secure Payment Options
Related to the idea of direct access is the need for an event app to streamline payment options. Rather than log online, an app lets users make payments directly from their phones. Many websites also redirect users to a third-party site for payment, which can make some users uncomfortable about the security of their information. An event app that is designed for conferences will not only provide secure payment options, but those options will be within the app itself. For the conference organizers and the attendees, a mobile conference app provides security and peace of mind.
By keeping in mind these 5 reasons for using a mobile event app for your next conference, you can make sure that your next event is a major success.
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