4 Surefire Ways to Keep Your Creative Mind Sharp
Before you can figure out how to keep your creative mind sharp, you’ll need to refine your social media marketing plan. What does your business hope to achieve through the utilization of your marketing efforts?
Whatever your primary source of engagement, we’ve all encountered the dreaded challenge of keeping content flowing. To stand out in the marketplace, your brand must remain fresh, interesting, inspiring, and consistent. That’s no easy task. You may often find yourself hunched over a computer screen, working late into the night, struggling to maintain the creative energy needed to craft clear, witty, and engaging content.
Let’s face it, creativity is not a never ending well. It plateaus. And without taking the necessary steps, you’ll find yourself falling just short of the spark your imagination needs to help you generate innovative ideas. When you find yourself stuck in the quicksand of stagnation, these four tips are surefire ways to get and keep your juices flowing so your creativity can remain at an all-time high.
Get Moving
If you’ve heard it once, you’ve heard it a thousand times: Physical activity promotes blood flow, increases oxygen to the brain, and invigorates your senses. So you’re stuck on an idea and can’t see your way out; step away from the computer and get those endorphins flowing. Stepping away is a great technique for getting out of a creative rut. Moving around may be exactly what you need to get your brain to think about old tactics from different angles. Exercise stimulates various brain chemicals that leave you feeling happier and more relaxed, which in turn opens the door for that next brilliant creative marketing idea.
Shut Your Brain Off
We all need to occasionally hit the “off” button on our brains. Yes, it would be awesome if we could productively cultivate our business goals for twenty-one out of twenty-four hours, leaving those silly peons who need sleep in the dust. But, alas, until some mad scientist manages to crack that code, we’ll just have to keep getting a good night’s rest.
There is no way you or your creative mind will be sharp if you can barely remain awake and attentive throughout your day. There are many reasons you may not be getting the rest you need: anxiety and stress, an inconsistent sleep schedule, unhealthy food choices, and a poor sleep environment (e.g. room temperature, mattress comfort, lighting, etc.). Considering we spend one-third of our lives asleep, ensuring that we are doing everything possible to get the best rest available is key to ensuring our waking life is as industrious as possible.
Learn To Focus
We are inundated with information in this day and age, and it’s easy to get lost to social media envy. You spot a brand engaging hundreds of consumers in a single bound and want to emulate their approach. One of the best ways to keep your business effective is by remaining on brand. Learn to shut out the noise and focus.
Interestingly, meditation may just be the tool you need. Whether walking, sitting, clearing the mind, or repeating a mantra, 10 minutes a day can provide the fuel to think your way over any social media hurdles. Concentrating on your established plan, seeing the goal through to completion is an important step toward success.
Do Something Else
According to Charlie Munger, investor, businessman, and philanthropist, “Those who keep learning will keep rising in life.” And if Warren Buffett’s right-hand man can keep learning, then so can those of us who would like to be him when we grow up. Put away the belief that you’re already a marketing and branding expert. There is always room to grow and more to learn. Develop new skills and let your brain stay flexible.
Not only is it important to stay on top of what’s going on in your respective industry, it’s also useful to learn things that have seemingly nothing to do with your day-to-day branding efforts. While you may not get how developing your passion for underwater synchronized diving can help you with your creativity, a small nugget pulled from a genuine passion can trigger a unique approach to engaging your target demographic.
