Launching of a new website or redesigning a website is always exciting for the website owners. Nevertheless, it may be intimidating and hard to predict how it will affect SEO and users.
Improving the UX of a website can often be seen as an opportunity that is golden and a solution to issues that may have shown face over the years. However, it can cause challenges for SEO because improved UX may end up frustrating users who might find it hard to get familiarized with the website. Therefore, search engines might find it difficult to index and rank your website page.
There are many SEO challenges that can be avoided from an improved UX. Below are ways in which you can use to avoid these challenges.
Choose an Objective that is Measurable, Clear, Realistic
When most website UX gets improved, the improved site might fail to perform. Improving the UX of a website should be backed by evidence like organic search performance has been diminishing poor user experience, reduce user engagement and so on. The objectives for improving the website UX should take into account SEO targets such as improving the rankings of your website, increased user engagement increased conversion and so on. There is no point trying to improve the UX without taking into consideration the challenges of SEO because they both affect the traffic and conversion rates of a website.
Take an Approach that is Data-Driven
An approach that is data-driven will help you avoid SEO challenges when improving your UX. Data analytics can help you identify issues like low traffics, problematic user engagements and calls to action that are not performing.
An approach that is data-driven will help you prioritize areas that need improvement to avoid SEO challenges.
Make Sure the UX of The Site Is Well Optimized
Improving the UX of the website may result to reduced traffic due to poor optimization. Most companies specialized in website development in Chicago, complain that lack of time when improving the UX of a site is a common reason for the overlooking the SEO. Complex website UX can be challenging because of the number overnight changes in website rankings. An experienced website developer should have the ability to come up with improve UX but also need to ensure that any potential challenges with SEO should be avoided.
Relevant experience is needed to predict how search engines will react to an improved UX on a site, so as if things do not go as expected, a well-thought-out plan will be in place to avoid possible SEO challenges.
Balancing Between UX and SEO
When improving a website UX, it is important to balance it with SEO. When you focus too much on UX improvement, the ranking and traffic of your website may dip. Also, when you focus only on SEO, the user engagement of your website may become hindered. Balancing UX and SEO is very important so that you will avoid the challenges of losing your loyal customers or losing your search rankings.
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