How To Choose The Best Form Of Online Advertising For Your Business
Advertising is one of the best ways to build your brand exposure, to drive traffic to your website and to increase sales. However, there is a lot of skill and talent required to ensure that your marketing is a success, and there are many stories of companies who got their marketing drastically wrong. While it may not be feasible to employ a professional person to devise and design your advertising campaigns, it is worthwhile developing an understanding of the basic concepts. This will give you a huge advantage when purchasing your advertising space and increase the likelihood of a successful campaign.
Choose Where Your Adverts Are Displayed
One of the biggest advantages that the internet brings to advertisers is a huge volume of high-quality data. This data can and should be used to your advantage. Using a programmatic media buying platforms such as SmartyAds DSP for instance, allows advertisers to reach they are a specific highly targeted audience. Using Big Data and Machine Learning algorithms provided by the company they can drastically increase the chances of success to reach the right people with the right ad format at the right time.
Know and Understand Your Target Market
Strange as it may seem, a lot of companies do not know who their ideal customer is, a factor that is critical when it comes to marketing. Take some time to evaluate your ideal customer, are they male or female? What age are they? What are their hobbies? And perhaps most importantly of all which social networks or websites are they likely to be using. This is the kind of information that you need to bring to the publishers to help make the decision. There is little point advertising your latest baseball product to a British audience that doesn’t watch or even understands baseball, even if the site receives 25 million visitors a day. Those visitors are not likely to purchase from your company, so the number is totally irrelevant.
Consider The Type Of Advert You Want To Run
Once again, this decision should take into account your ideal customer. Some people will react better to video adverts, others to banners at the top of bottom of the screen, and others to text adverts at the side of the page. A video advert may seem a lot more expensive to produce, but if it delivers five times the ROI, then it might be a good investment. Conversely, people with a slow internet connection may never see a video advert, so that is why it is important to think about those things when making your choice.
Constantly Test and Evaluate
Even the professional advertising executives don’t get things right the first time, so the chances of you hitting a home run are highly unlikely. Online advertising consists of a lot of trial and error, so don’t be afraid to test different systems, phrases, and technologies to discover what works best for your brand. This time and effort should be seen as an investment in your brand and will pay dividends in the long-run.
Advertising is a necessity in today’s modern business landscape, but it takes skill, effort enthusiasm, and knowledge. Be prepared for a steep learning curve, but remain focused and committed and you will soon be exceeding your sales targets on a daily basis.
