Why You Must Take Care of On Page Optimization
The theme of Search Engine Optimization (SEO) is complex: there are many technical terms coming from different domains within this discipline of SEO. As a beginner in the field, terms such as SEO justification, SERPs or back links do not speak for themselves. On page SEO hints to all the things that is done on the website to improve ranking and social presence. It may be attractive title, links, meta tags, content etc. Discover below an SEO lexicon bringing together the most important ways to take care of on page SEO.
Duplicate Content
Some content is called duplicate content when it is identical to the contents of other web pages. Duplicate content has a bad repercussion on the ranking of search engines and therefore it is necessary to refrain from practicing this practice. Google prefers high quality content and above all unique. If the crawler discovers identical content on various web pages, the one that will be disadvantaged by the search engines will be the one that will have published the duplicate content. As part of the optimization measures for search engines, duplicate content is targeted and replaced.
Duplicate Content Crawler
A crawler automatically scans the Web with specific criteria to find duplicate content. The crawler acts autonomously and automatically repeats the task assigned to it. Search engines like Google use these search boots to maintain their index. Thus, the new web pages are quickly listed because the existing index is constantly renewed.
Internal links
The internal link of a website will refer to another page of that same website. Internal links are also one of the most important tools of SEO optimization. First, meaningful and well-placed referrals provide value for the reader. The latter will in this way find the information sought more quickly. In addition, the structure of a website is optimized through relevant internal links. This relevant structure is also a quality factor according to Google’s evaluation criteria. The Google index reads this internal link structure and takes it into account in its ranking.
Anchor text
Anchor text is a clickable text of a hyperlink embedded in a Web page. When you click on the anchor text, you are directed to its target URL. This type of links is often put forward visually. The anchor text and the target URL are shown separately, the player will see the anchor text that was chosen on a web page but not the URL. You can make use of Anchor text generator which will help you with the external and internal links.
Link back
A link back is defined by a link from a website A leading to a site B. These incoming links are important to improve its web presence because they positively influence the ranking of the site on the search engines. A back link from a reliable, trustworthy and relevant theme page (quality factors established by Google) counts as a recommendation for Google, which will increase the confidence index and thus the SEO of the web page. The higher this trust value is for a website, the more Google will use Google’s upload links. The return profile of a website (number and quality of links) is one of the most important ranking factors for Google and other search engines.
Link building
The link building describes the targeted building profiles backlinks. A successful link building strategy results from an increase in the number and quality of back links. Since the links are exclusively external links, the optimization does not take place on the web page itself but thanks to the various contacts and connections with third party web pages. Accumulating such recommendations from external sites via back links is one of the most important tasks of optimization for search engines.
Link Juice
The link juice is determined by the distribution of the backlinks on a website. The number of links as well as their quality (strength, reputation) contributes to this referencing juice. This link juice can be transmitted through a link from site A to site B. The better the source of a link-back is evaluated by Google, the more it will transmit from “positive juice” to the target page.
Meta Description
The Meta description is a short text (up to about 156 characters), which describes the content of an HTML document. It must indicate the orientation of the content to the user in only two sentences. The Meta description appears in the list of search engine results (SERPs) as part of a snippet under the title. If the webmaster does not include a Meta description on his website, Google will automatically do it for him by taking the first few sentences from the home page or by selecting portions of sentences surrounding keywords. As part of an SEO optimization, meta tags (meta-tags consisting of a description, a title, and keywords) must not only be user-friendly, But also contain keywords with high search volume. These are deposited in the header of an HTML document.
