Is your landing page a bit outdated? Did you revise your page a while back — but you haven’t noticed an increase in visibility? If you have an existing landing page that seems to be gaining no attention, then you might need to check what you have and redesign your page effectively.
Browse some of the Internet’s most successful pages to draw inspiration, allowing you to critique your existing page while deciding whether anything needs to be added or removed. Update your page often to see which style is working best. Learn some more tips and techniques to make revising your landing page a walk in the park.
1. Add and Subtract
Image via Flickr by tec_estromberg
Revising your landing page can be easier than you think. If you already have a design that pleases you, perhaps a few additions or subtractions will help bring your landing page to the next level. For example, if you have a headline with a small description underneath, you could remove the description and create one bold headline. This change will give straightforward information for viewers, paint your brand as confident, and potentially give you exactly the SEO (search engine optimization) adjustments you need for engagement.
Perhaps you have a beautiful page and wonderful service to offer. If you want the members of your audience to trust that they’ll be satisfied, add some logos of trusted brands you’ve worked with in the course of your business. This adds dependability to your brand because logos are easily identifiable.
2. Do Some Research
If you aren’t sure who makes up your target audience, you’re going to have to get to know that audience a little better. Incorporate surveys, polls, and other interactive ads to get a better understanding of your audience. Once you get an understanding of what the members of your audience are looking for, do some research.
Find other successful companies or websites that have a similar audience base, then see what tactics they’re implementing on their landing pages. The better you know the people to who you are reaching out to, the more tailored and attractive you can make your landing page. Make your viewers feel that they’re looking at a custom-made page in order to increase engagement.
3. Update and Test
After you’ve done some research, strategize a technique that you believe will engage your audience, then make the changes and record the results. If you see the same amount of engagement, or less, then you’re not done redesigning yet.
By recording your results from your landing page adjustments, you can see which campaigns are effective and which aren’t. Use your findings to look for patterns as you consider factors such as SEO; you might find which elements of your page attract more engagement and which fail to capture visitors’ interest.
At times it might seem like you’ll have to redesign everything to offer your customers with a fresh new campaign. Often, however, all you need to do is take some time to perform a little research, test new methods, and experiment by tweaking the content you already have to create an effective landing page.
We hope you found the above promoted content as entertaining and helpful as we did!
