Twitter has been at the forefront of social media marketing for long, but many haven’t been able to crack the code towards generating loyal followers. This platform is all about interacting with fans and winning their trust — thereby establishing deeper relationships for a lifetime. To unlock the true potential of Twitter, one must look to approach interactions with the desire of creating lasting engagements. In this post, we will be enumerating 5 expert pointers which will help readers convert Twitter followers into a loyal fan base.
#1. Get Rid of Excessive Automation
Most of the modern day business accounts are automating tweets in order to stay ahead of the 8-ball. Be it their latest blogs or exciting conglomerate of services, marketers aren’t actually analyzing the mannerisms over Twitter and dishing out automated tweets in response. While this approach might work momentarily, honest engagement is what helps in the long run.
Automation is a necessary evil when social interactions are concerned but companies shouldn’t focus solely on this approach. Instead it is advisable to opt for social commentary, life-like images and general tweets, in order to win over the followers.
Businesses need to talk about things happening in the concerned industry but in a non-automated manner. Trust me, people over Twitter are pretty intelligent to understand the tonal differences between an automated tweet and an organic one. Followers will only turn into loyal fans if they can like you and your business in general. Real-time tweets can therefore do the job during wee-hours while one can still opt for restrained automation for a specific time frame.
People can actually connect with those who start a conversation and refrain from blaring out sales quotations and messages.
#2. Initiate a Conversation
Interacting over Twitter can be tricky but the best way to stay ahead is to start a conversation. Making the first move requires you to be proactive and witty. Before initiating something it is advisable to take a look at what people in your circle are taking about. Jump onto the bandwagon by replying to at least one of the participants.
If you have a lot of followers, it is advisable to create Twitter lists before scrolling through and reviewing the notifications. The lists can be crafted according to the requirements including clients, good referrers, prospects and even influencers. Just click on the profile picture and select ‘Lists’ for initiating the process.
Once the lists are created and privacy options are checked according to preferences, it is time that you keep on tracking the activities and start conversations in a proactive manner. This way it is way easier to build loyalty and form lasting relationships.
#3. Twitter Video Replies Make Perfect Responses
Video reply over Twitter happen to be one of more underused attributes and can be leveraged perfectly for winning over followers. This features allows you to reply to followers in a personalized manner instead of the conventional tweets. The maximum time can be 2 minutes while the smallest snippets can be as small as 20 seconds. The captured videos can then be sent over via the Twitter mobile application.
While replying to tweets is a great thing, opting for video replies can quickly initiate a personal connection. This is synonymous to other platforms like Snapchat where users are already making use of this feature. Not many people are using this feature and the time is rather perfect to stand out by opting for the same.
#4. Look to Make Friends and Not Followers
If you are looking to establish brand reality, it is important that you start regarding Twitter followers as friends. You must quickly understand that the social media platforms aren’t meant for advertisements. Instead, the idea is to socialize with the followers as friends with higher portion of tweets dedicated towards fruitful interactions.
If you are running a business that deals in products or services— the idea is to surprise some loyal followers with gifts and freebies. Once you genuinely start interacting with followers as friends, it wouldn’t be long they turn up as your most loyal fans.
#5. Encourage One-to-One Conversations
What if someone has a query regarding the digi locker or something else pertaining to the Digital India campaign? What if someone is looking to ask you something related to a particular product or service? While tweets are good to initiate a conversation, direct messages are often necessary to kickstart a topic of interest. As marketers, it is your responsibility to entertain these messages and reply as often as possible.
This feature is completely user specific and I would request you to turn it on as many followers can then interact with you— directly.
Some topics like nationwide campaigns, business secrets and other sensitive aspects cannot be discussed over tweets and this is where direct messages come in handy. I understand that DMs might attract a lot of spammy conversations but showing the intent to participate with an active icon can go a long way in making you approachable and even popular.
Bottom Line
Twitter has a lot of untapped potential and you can readily leverage the same for establishing an enviable fan base. These 5 expert pointers are bound to humanize your crusade which is turn will surely beef up your marketing strategy albeit in the long run.
