Digital marketing has come a long way since its beginnings in the 90’s. Back then, a simple banner and the same keyword written in white on an entirely white page to activate SEO were describing the online advertising activities. Today, there are thousands of online channels and strategies that a simple team cannot take care of them all. So, help is crucial for a quality marketing activity. This is where the startup marketing tools come in.
The daily exposure to the online world has not only opened the gates to a worldwide market. The needs of consumers and businesspersons were identified and based on them the experts created intuitive tools to answer these needs. Let’s see the best startups marketing tools that can support the activity of a new small, ambitious business.
1. Growth Hackers
The guys from GrowthHackers have a great website where everybody is welcome to learn tons of new and exciting online digital marketing strategies. There are lots of good trade schools that require less University years from you to learn fundamental basics of marketing. However, the notions you acquire in school can perfectly align with the case studies that Growth Hackers prepared for you.
The Internet offers an impressive variety of interviews and articles that depict the wonderful benefits of being a startup unicorn. All the good fortune in the world seems to have favored the guys that shook the worldwide markets overnight, leaving us with not one drop of luck.
However, after studying the GrowthHackers’ growth studies, the truth will finally differentiate itself from the myth. Each and every breakthrough such as Slack, Etsy, Airbnb, LinkedIn, and many others had lots of hard work to back them up. By carefully reading these case studies, everybody will gain valuable insights on what a small business should focus on.
2. Buffer
One of the core pillars that sustain quality digital marketing is the social media. However, this term has become a broad series of channels and strategies that one team can barely manage on their own. There are at least six main social platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+), and each of them requires a different tone of posts to approach their target audiences intuitively.
This is where Buffer comes in handy. It is one of that startup marketing tools that will save you hours of work. This app brings any major social website on the same page, which makes it a lot easier to control the social media campaigns. On their platform, you can create posts, schedule them for delivery whenever there’s a rush hour, and monitor the activity that evolves on your social media profiles.
3. Google Analytics
This startup marketing tool is the guru of online data that hold the future of your business. Google Analytics lets you visualize the activity that happens on your website. It provides you valuable insights through two main KPIs you should be tracking, namely the Bounce Rate and Click-Through Rate. These two numbers if tracked on a daily basis, will sketch for you the exact success line your business follows.
If this success line tends to grow, then the business is heading to success, and the marketing team should test this success recipe as much as possible to get it to its highest capacity. However, if the daily numbers tend to worsen by the day, then it is a clear signal that there is room for improvement. Test the web page design if it’s as user-friendly as possible and the quality of the advertisements on the website.
4. Canva
One image can speak a thousand words. But the right image can go beyond words and directly create a connection with consumers.
The startup marketing tools can also inject you with designers’ skills. There are many complicated software programs out there like Photoshop or InDesign that require years of expertise to grasp their multitude of features. However, Canva is an online tool that is user-friendly and is there for you for the whole process of visual content creation.
The app comes with many intuitive presets to streamline your designs specifically for social media, presentations, posters, blogs, Facebook posts, cards, and much more. You can add your own pictures or buy directly the graphics you want at very low prices. You can choose from a wide variety of layouts, elements, and backgrounds to customize your visual material and convey the exact message you think of to your target public.
5. Hemingway
Content marketing has been proclaimed the king of the new era of online marketing. Through articles, you can shift from the disruptive methods of traditional marketing, such as TV commercials that interrupt movies at their finest moments or online pop-ups with annoying hidden Close button and move to the popular advertising method.
Hemmingway App turns your content into readable thus enjoyable articles. The studies show that a book and an online article require different approaches to reading. For instance, the book has no other links, visuals, pop-ups that disrupt the reading process. Consequently, long sentences bring value to the reader’s experience. However, the online articles have an abundance of background noise. Even the idea of having an Internet connection contracts our capacity of concentration and makes our thoughts wonder on the next big eye opening article.
Thus, the online article requires different writing strategies. The Hemmingway app signals the long sentences, the unnecessary adverbs, and passive voice. All these elements make it harder for the reader to concentrate on an online article. Also, the app tracks down the number of paragraphs, sentences, and how much time the readers need to finish your article.
6. Hotjar
Many businesses invest lots of resources in the creation of their official website. They go by the book and use the latest development techniques that brought considerable traffic for other businesses. However, do all of these proven techniques work for any website?
With Hotjar you can test the efficiency of these strategies and even discover your success recipes. This startup marketing tool lets you see the activity that takes place on your website. The app tracks down mouse actions like taps, scrolling, and clicks. Based on these movements, Hotjar creates for you a heatmap.
This heatmap lets you see where on your website are the most concentrated clicks which make it easy to discover the most popular feature. Also, you can see if the new on-site campaign is successful or not and decide whether to improve it or not. By reading the activity of your visitors, you will gain control over the user experience on your website.
All in all, these are the six best startup marketing tools that can elevate the evolution of any small business. These online resources cover a historical foundation on which to base your business decisions, the social media monitoring, the KPIs that track your performance, quality visual design, and content, and the way visitors use your website. This multilateral business monitoring will offer you the necessary insights on how to run the business.
