Setting up an ecommerce site is a little like grabbing the tail of a tiger: once you have a grip, there is nothing you can do but hold on. That said, today it is much easier to create a website than a decade ago, as there are many companies that aim to assist you with all the necessary steps along the way. For example, web hosts such as www.1and1.com can help you with your private domain registration. Following this, a would-be webmaster needs to consider web design, UX and then – the thorniest stick of all – decide which payment gateway to opt for and which payment methods to offer.
When the site is up and running smoothly, a webmaster needs to quickly become familiarized with Google Analytics and work out how best to increase conversion rates, lower the bounce rate, and drive traffic to your site. There are many ways to do this, both from search engines and other trusted sites. Social media is a hugely fruitful channel in which to connect with customers (the use of it requires careful attention). We will suggest and outline three of the best tools to help you drive traffic from Facebook, which with 900 million daily active users, this social network is a huge source of potential customers.
- Buffer
Buffer is commonly used by webmasters and social media marketers to schedule posts. It is important to know when your target audience is most active on Facebook, so to ensure that your posts do not get lost in their news feeds. However, Buffer can also be deployed to track how your audience is responding to your content. This way you can try out different forms of posts (implementing media, testing different headlines and content lengths) and see which ones have the most favorable response.
- Canva
What you are likely to find with Buffer, is that posts with images commonly receive much more attention. With Canva, you can create image posts to fit your content without needing to be a seasoned designer. Canva will help you find free images, resize them if needed, and add attention-grabbing headlines.
- Edgar
As with content marketing, when marketing on social media it is important to regularly keep churning out content. Because no content is often better than bad content, as the constant generation of posts can be time-consuming and draining. With Buffer, you can choose only your best performing posts and then use Edgar to save and then re-post them at a later date. This way you can reach as much of your audience as possible, while keeping in check the risk of showing duplicate content to the same people.
