Animated explainer videos are becoming an incredibly popular way to get the word out about your product or service. This is understandable considering how difficult it has been to get eyes on your ads. On the internet, ad saturation has caused users to turn to ad blockers for relief. While some sites have begun to fight back, denying content to those who block ads, this is still not a heavily-used practice. In addition to this, many internet users simply choose to forgo the content if challenged about their adblocker use. For this reason, many advertisers have begun using animated explainer videos to get their message across. Animated videos do not share the disdain heaped on traditional ads. Understandably, in recent times, they have gone from cool, viral videos to a must-have marketing option. Here are some reasons why you should consider this format.
Animated Videos Create a New World for Viewers – These videos have a great way of altering our reality and drawing us into the new world that it creates. They help us to easily grasp otherwise complicated or intangible material. With video, advertisers can state the problem and then explain how their product or service goes about solving it. Viewers can easily relate to the material being shared on the screen. Animated videos also help to set the tone for your company or product. A quality video from Qudos Animation, for example, helps advertisers to create a world in which anything conceived is possible. There is no need to shoot on location or pay for costly computer generated images (CGI). Whether you want a pirate ship or a spaceship in your video, it’s possible. Viewers are drawn in by the whimsical worlds created by these videos and can be convinced to choose your product over a competitor’s.
A High Return On Investment – Animated videos cost a lot less than live action videos allowing marketers to put up an initial investment that is comparatively smaller. With live action, the requirements for a well-shot ad are huge. They also place large demands on your time. From actors and makeup artists to camera crews and wardrobe stylist, the demands are huge. An added bonus of animated explainer videos is that they can be altered much more easily after the fact than live action videos. With the latter, advertisers are limited to the footage shot during shooting days. The additional investment needed to summon all the necessary crew in order to reshoot scenes to update a live action ad may be prohibitive to most small companies. However, animated videos can be easily tweaked to incorporate new features or offers.
Animated Explainer Videos Have A Higher Conversion Rate – Viewers of these videos are immediately drawn in by the animation, color, sound and characters. They are locked on to your message from the start, as long as the video remains somewhat interesting. Getting your entire message across means holding viewer attention for as long as possible. Additionally, explainer videos overwhelmingly utilize audio and visual elements which are more easily taken in by viewers. Apart from this, people who view these types of videos are more likely to share it using social media. More eyes on your video means a greater chance that your video will yield results. Not surprisingly, it has been estimated that utilizing an animated explainer video can help you improve conversion rates by as much as 20%.
Animated Videos Reinforce Brand Awareness – One of the great things about animated explainer videos is that you can drape it in your corporate identity making it easier for you to reinforce brand awareness. From the colors to the music to the tone of the video, the entire production can be use to portray your company in a desired light. Color is an important tool in animated videos and its use should not be approached lightly. Animated videos allow advertisers to tweak the entire color palette of your video, linking it strongly to your brand. Color can also be used to evoke emotion and to set the tone of your video.
Portray Uniqueness – An animated explainer video is an amazing way to portray how unique and trendy your company is. Owing to the availability of digital camera equipment and computers, live action video has become quite easy to create and share. Animation, on the other hand, requires a higher skill set and is much harder to produce, especially when it comes to quality animation. Animation, therefore, allows your ad to stand out among so many other ads that are vying for viewer attention. It helps that there are lots of different styles that you can choose from. Whether your product is 3D, a cartoon, a whiteboard video or a claymation style video, there are many different ways that you can represent your brand. If animated videos are already popular in your field, companies can opt for an animation type that is less common which would help your company and brand stand out.
Animation Can Be Disarming – The same people who have become defensive about watching ads become almost completely disarmed when a colorful animated video comes across the screen. Animation has always been a part of our lives. From catching the occasional cartoon on Cartoon Network’s Adult Swim to some big budget theatrical release, adults never quite outgrow animation. For this reason, animation has a special ability to quickly make itself endearing to viewers. While viewers aren’t under the illusion that they are watching an ad, the animation serves as an icebreaker allowing them susceptibility to its message.
It’s not easy nowadays being an advertiser trying to get his or her message across. Apart from the ads already cluttering cyberspace, many of those ads are hidden by consumers who have grown tired of the carnival barker nature of ads. Animated ads offer companies new ways of reaching potential customers. Now with the viewer actively consenting to consume the ad, the onus is on the ad creator to sell the product as best he or she can.
