It is really important that we get all the help that we can when we create a social media marketing plan due to the fact that this is much more complicated now as opposed to a few years ago. Out of the various different things that you can do, taking advantage of what the competition already did is something that is highly underrated.
As a simple example, when you run a general blog site like this one, how do you know what to share on social channels in order to get the best engagement? The answer is easy to find when you find similar sites that are more successful and that have proper online social exposure.
In order to help you out with analyzing competitor campaigns, here are some tips to remember:
Keywords Used
You surely heard this many times till now and you have to understand how important it is. Analyze how the competition uses keywords so that you can see what works and what does not work. This helps you to save so much money and time on the long run.
Analyze Where Traffic Comes From
There are so many tools that can be used in order to figure out where the traffic comes from when you analyze the sites of the competition. Many strong brands will receive a lot of traffic from social networks together with search engines. Figuring out how traffic comes from social networks is a little complicated.
Analyzing Rankings In Search Engines
Ranking engines do exist and you can easily use them in order to see how other sites compare to yours. Google Webmaster Tools is definitely what you can use in order to analyze approximate website traffic and profiles of individuals that visit, together with interests and other sites that they may have visited.
Used Social Media Platforms
Some social media platforms are better for some business types. You can take a look at the competition and see where they are more active. There is a pretty good possibility that they are present there because that is where their customers are. If the profile of the customer is similar, it is quite obvious that you will want to be there.
Partnership
You can learn so much from the partnerships that your competition has. This is an information source that is usually overlooked. The businesses will basically find synergy and sign a partnership with the companies that have a similar audience. This helps you to learn more about the target audience and you can easily analyze those companies too in order to learn more.
Reward Programs Used
This is especially true when referring to the online shopping experience but it is also needed when referring to brick and mortar locations. Most successful businesses have some sort of loyalty program used. Analyze what the competition does and see if there is something similar that you can use in your company.
Customer Support
Analyze the customer support that is offered by the competition. This shows you what you have to do and can give you data that can be used in order to offer a better experience for your own present and future clients.
