16 Facebook Advertising Tips To Try Right Now
As the most prominent digital platform, Facebook is also one of the most competitive. Businesses are always looking for ways to get ahead of their competitors. You can do that through social media advertising. We have done the grunt work for you and figured out the form to reach (and win) your audience’s heart.
This blog will list 16 tips on how to advertise on Facebook to get ahead of the others. But first, let’s understand – Why Facebook?
Facebook was the first platform that launched ads. And ever since then, they have revised and changed their algorithm multiple times. Be as it may, they still remain the most powerful social media platform. A study by Hootsuite states that there are 2.74 billion monthly active Facebook users. This represents a year-over-year increase of 12% since September 2019.
You have to agree with me here – that’s just insane!
In addition to the large audiences that Facebook can reach, the social media platform can assist you in gathering vital information about your potential customers. You can know about their purchases, preferences, travels, credit ratings, incomes, reading materials, jobs, families, interests, and more. Facebook can also assist you in narrowing down your potential customer base and refining your marketing strategies.
If you wish to learn more about how to make the most out of Facebook, there are many online digital marketing courses that can help you do so.
Now, enough of the glorification of Facebook, and let’s get to business.
16 Facebook Advertising Tips To Try Right Now:
1 .Video. Video. Video.
What makes Facebook video ads so appealing? For starters, shoppers who watch videos are 1.81X more likely to purchase than those who do not. Another advantage is that the setup is as simple as setting up an image ad.
Advertisers may be put off by the video creation process. Still, those who don’t enter the video ad game may soon find themselves at a disadvantage. As of June 2017, views of branded video content on Facebook had increased by 258 percent, with over 500 million people watching video on the platform every day.
Since Facebook video ads can last up to 240 minutes, there’s no limit to how much storytelling you can fit into a single ad. However, you should keep it short and sweet. Remember to always include captions—according to Facebook, captioned video ads increase video view time by 12 percent on average.
2. Build a community
On Facebook, organic reach has all but vanished. Unsponsored posts will only be seen by a small percentage of your Facebook Page’s fans. With Facebook Groups, however, this is not the case.
You can still reach a large number of people for free using Facebook Groups. As a result, creating your own Facebook Group can be highly beneficial. You can also interact with customers present on existing Facebook groups.
Facebook Groups are used by 1.8 billion people. There are tens of millions of groups already existing on Facebook – what’s your reason for not following Facebook advertising tips?
3.Post different content
You should never post the same kind of content. Always try out new things and find out what brings you the most engagement. For starters, you can try out Facebook advertising tips as suggested by Neil Patel:
● 70% of the time, you should post original content.
● 20% of the time, share content that is relevant to your followers’ interests.
● 10% of the time, post-self-promotional content.
4. Use Facebook Carousel Ads
Carousel ads are designed to display multiple e-commerce products (or parts of the same product) in a single, swipe-able ad.
Advertisers can use Carousel ads to display up to ten images or videos in one ad, each with a different CTA, and link to other landing pages from each panel of the Carousel. They’re effective on both desktop and mobile. They’re available for most Facebook ad objectives, so don’t feel like you’re out of options if you’re not looking to drive online sales. Carousel ads act as helpful Facebook advertising tips.
5. Reach out to your lookalike audiences
Facebook’s ad platform would be significantly less effective without lookalike audiences. A lookalike audience is made up of people who are strikingly similar to another group. For Facebook advertisers, this is fantastic because you can upload a list of leads or customers to Facebook and hence create a lookalike audience.
Advertising to people who are very similar to your current customers is incredibly effective. To create a lookalike audience, you’ll need at least 100 people from your source audience. But make sure to include lookalike audiences in your Facebook ad campaigns as soon as possible.
6. Experiment with different hooks
The next on our list for Facebook advertising tips for businesses include experimenting with different hooks. One of the reasons people would want to buy what you’re offering is the hook in your Facebook ad. Will it help your customers save time? Or is it money? Or do you want to change how they feel about themselves? In your Facebook ad copy, there are a variety of hooks you can use.
However, many people are limited to using only one. You may believe that people buy your product or service for one specific reason, but this is unlikely to be the case for the majority of your target audience. This is one of the most challenging but essential Facebook advertising tips to practice, but it can make a significant difference.
7. The learning phase
You should implement Facebook advertising tips for businesses and avoid kindling with your ad campaigns on Facebook during the Facebook ad learning phase. Facebook tests your ad delivery during the learning phase and determines which target audience members are most likely to respond to your post.
During the learning phase, which usually lasts a few days, you mustn’t make any significant changes to your campaigns. The learning phase will begin again if you do, and your campaigns will take longer to optimize.
8. Social proof is important
“Social proof” refers to post reactions (including likes), shares, and comments. It should be no surprise that ads with much social proof perform better than ads without it. A lot of social proof comes in the form of an online endorsement. It’s especially critical in industries where you need to establish your expertise to make a sale or generate leads.
Advertising to your warm audiences first before pushing your ads out to cold audiences is a fast and inexpensive way to generate social proof. Social proof can increase your conversions by up to 15%. Remember these Facebook advertising tips for businesses to establish a strong brand presence.
9. Target your competitors’ audience
Using Facebook ads to target their competitors can be highly effective. You already know that several people are interested in what you have to offer. Now, you can show that your product/service is superior and the logical choice in the future.
Using these Facebook advertising tips for businesses will help you reach the people who actually want to buy the product.
10. Test your timing
Posting when your followers are online will bring more engagement to your posts. So, you should try posting at different times and find out what works best for you. You can get information about your audience and when they are most likely to engage with your posts in Analytics. The analytics will show you three things:
● When your followers are online
● What type of posts work best for what time
● Which posts get the most engagement
11. User Generated Content
User-Generated content essentially means that you make your audience create content for you. This does not only increase engagement and give you readymade content but is also more trusted by your audience. Through this, you increase your brand’s credibility.
A survey conducted by M+P Connections discovered that 93% of consumers find user-generated content helpful while making a purchase decision.
Setting goals, like any other strategy your company pursues, will aid in the development of the strategy and keep everyone focused on the task at hand. Aiming to do as much as possible is a lofty goal, but start with some precise benchmarks to maximize your net returns.
More brand engagement, improved brand reputation, increased conversion rates, being more tremendous informative and engaging to audiences, and so on are the different goals that can be achieved through UGC.
12. Influencer marketing
If engagement is a huge trouble for you, you can approach those who already have a high engagement rate. The average engagement rate on Facebook is 4.59%, and you can decide accordingly where your company stands.
Facebook advertising tips for business include Influencer marketing. If done right, it can offer your brand multiple advantages. Find influencers who belong to your niche; that’s where you’ll find your target audience.
13. Use GIFs
Not as dull as images, not as time-consuming as videos – GIFs are here, and they are here to stay. Why create a 5-minute movie to explain your brand’s narrative when you can elicit the desired reaction in less than 10 seconds? GIFs sit in between photos and videos—they’re essentially very brief videos that play on repeat but don’t take a lot of time and effort to create.
14. Facebook Canvas ads
Facebook Canvas ads include posting different types of content together – videos, images, and CTAs. The average view time per ad is excellent at 31 seconds, and 53% of viewers that open a Canvas ad see at least half of it. Canvas ads work so well because they allow you to combine different post types, resulting in better storytelling. However, this is a mobile-only feature.
Canvas ads as Facebook advertising tips for businesses can act as a way to integrate and involve all forms of content under one post.
15. Post Engagement Ads
Facebook’s algorithm only gives your organic postings a limited amount of exposure, so if you have 100-page likes and post anything organically to your account, just 20 or so of your followers may see it. Page post engagement ads are a good solution. Simply select the “Engagement” marketing aim to create engagement advertising. Comments, shares, likes, event reactions, and offer claims are all examples of “engagement” in this scenario.
By running engagement advertisements, you may go out to people who have previously expressed interest in your content by asking them to like, comment, or otherwise, interact with it. Facebook advertising tips for businesses include using Facebook’s plethora of targeting choices that bring your material in front of new audiences who are equally likely to like, share, and whatever else you want to do.
16. Set realistic goals
Finally, coming to our last Facebook advertising tips for businesses, you must set realistic goals for all your campaigns. Facebook advertising is a crowded market, and the news has already gotten around. Facebook has a lot to offer, but the process is what is essential. Being patient and setting realistic goals may sound time-consuming, but it will give you gradual and sustainable results.
Conclusion
Regardless of your goals, you need to pay close attention to some important aspects of Facebook advertising to get the maximum benefit from the campaign. These tips will help you do just that! We hope you found these 16 Facebook advertising tips for businesses to be helpful.
Digital marketing courses are specifically designed to help businesses like yours achieve the maximum out of Facebook marketing. Thank you for reading; we are always happy when one of our posts can provide helpful information on this topic!
If you have any other questions about Facebook advertising, you can drop a comment below or contact us !!
