Market Your Brick-and-Mortar Store Traditionally with This Guide
In this modern market, we’re seeing online stores popping up every single day. In fact, even those brick-and-mortar shops are forced to create their own websites to keep up with the demand. But while marketing in digital form seems to be the hit these days, it’s important for business owners such as yourself to not forget about the old-school in-store promotions.
Local, actual stores are still deemed vital for many consumers, especially shoppers who prefer to see what they’re buying in person. And if you still want to draw more customers into your physical store, you’ll need to consider working on these traditional marketing strategies right now.
1. Create In-Store Displays
The use of in-store displays like signs and banners is considered to be the most time-honored old-school marketing method and for great reasons. By placing these displays close by or outside your store can surely catch the attention of the passersby while providing them with ideas about what your shop offers. You can easily create customized signs and banners through digital design apps or software, or get one from reputable sign companies.
Keep in mind that it’s important to ensure you get your store sign or banner right as this is your main key to promoting brand awareness. People walking or driving past can remember your shop every day.
2. Hand Out Flyers
Consumers are constantly bombarded with tons of online ads every single day, but not all actually click on them. On the other hand, giving out a colorful shop flyer while wearing a friendly smile can be a more effective marketing method for local brick-and-mortar stores. It’s usually harder to ignore a friendly person handout a simple business flyer. They are more difficult to dispose of, but are amazingly quick to distribute and are cost-effective too. Be sure to consider your target customers and determine the best time and location with high footfall. If you’re planning to give flyers to consumers, you can do it at bus or train stations.
3. Keep those branded items coming
This doesn’t come as a surprise as most local retail stores already use this traditional marketing method. Use your current customer base to come up with the right branded items to go for. For instance, if your targeting students or younger customers, you can produce branded items such as tote bags or pens. This old-school marketing technique can be used in every level of the market, from affordable branded mugs to high-end shopping bags. As a matter of fact. Such branded items can get pretty popular and desirable, especially if you already have loyal customers coming into the store.
4. Invest in In-Store Events
If you are looking to creating memorable moments in your store while boosting your sales, in-store events are something you should invest in. In fact, many younger consumers these days prefer spending their money on experiences rather than tangible items. At the same time, these events can provide shoppers with extra incentives, create a sense of urgency, and build a meaningful customer-brand relationship.
Some types of brand-activation events that you can organize and host are pool parties, pop-up dining services, and scavenger hunts. What’s more, it’s better to make it exclusive by having a precise headcount, plan for custom activities, include all your staff, and hold it at your place.
5. Utilize Product Facings
Another effective marketing method is product facing. This obviously makes use of the items you already have in the store. In order to get the customer’s attention, you need products that look good, from the casing, label, or name. Most retail stores opt to display their best products on the front position or give better space for those on sale or discounts to maximize the sales.
Furthermore, if your store sells secondary brand items, be sure to place them behind your house brands to better promote you instead of somebody else. It’s also recommended to have weekly and movement to determine which products deserve a bigger and better space on the shelf. Consider the sales or retail data of your items when making a decision. Also, be sure to consider your product’s days of supply to assure that there won’t be unnecessary gaps on your shelves and maintain the look of a fully stocked shop.
As long as there are shoppers who love seeing and buying items or products in-person, brick-and-mortar stores will never go out of trend. However, in order for your place to stay relevant and well-known by the local customers, you need to work on your offline marketing tactics as well. Start your in-store campaign now and entice more local shoppers into your store!
