How to Compete with Big Business | Increased Traffic Tips
If you really want to compete with the large players in the industry you are in, it is important to increase your web traffic back to your business website. This can take time, effort, and money to do so, but in the end, it can be very rewarding, especially if your site dominates the SERP whenever potential customers type in the keywords. Yet, it’s not about how many visitors you’ll see from your tracking device, but how to engage them and turn them into customers. There are techniques, methodology and strategies that you should apply in order to improve and increase traffic to your website.
Content
Content is always the king when it comes to SEO (Search Engine Optimization). It doesn’t just target Google’s algorithm, but also your target audiences as well. It is important to make the first impression by educating your target audience about the industry or the service you are providing. The content must be fresh, enticing to the audience and best of all, it must be interesting enough to make visitors stay longer prior to your website.
Google’s Algo
Time is changing and so is Google. In fact, this search engine giant is changing its Adwords quality score which can affect your SEO strategies this upcoming 2018 year. The quality score enables you to determine the relevance of your website whenever keywords are used.
The Right Engagement
If a complete stranger asked you about your name, address, email address, contact number and bank account information, would you hesitate to give all or any of this to them? Of course, you would. Why so? It is because you don’t know anything about such stranger. The same principle applies when it comes to the content of your website. You must be able to present who you are, what are the things that may help these visitors, the branding and your reputation on the World Wide Web.
Traffic Generator Software
Finally, look for a traffic generator software that enables you to get rid of unnecessary things and focus more on the things that can turn visitors into clients. Babylon Traffic will show you what’s hot and what’s not when it comes to optimizing and increasing your traffic. Moreover, Babylon Traffic will not just increase or improve your website’s traffic prior to Google crawlers, but it also generates leads with the right people and the right timing. The software can be your leverage that helps you to save time, money and effort and focus more on the things which are effective prior to increasing traffic and gaining leads.
Web Designs
Another factor to consider prior to your website is the overall design. Keep in mind that not all Internet users have the same Internet speed. Hence, it is wise to get rid of sophisticated designs such as slides or video presentations which affects the loading time. This can be very frustrating from the audiences. Chance is, they will switch to another site that has the same product or service and your bounce rate will be affected. Modal popup forms can be effective as well, but not too aggressive which makes audiences click or tap the exit button. The design must be responsive, meaning — it must also fit mobile gadgets such as tablets and phones.
YouTube and Social Media Networks
If you really want to increase traffic, it is wise to take the advantage of YouTube and make some educational vlogs about your product or services. Why so? As mentioned, you don’t need videos from your landing pages, but you need vlogs to attract audiences and gain leads. In addition, YouTube is owned by Google and it is obvious that the online platform dominates the SERP, which can be useful as external links back to your website.
Even large players in the industry have their own social media pages, so what’s stopping you to do the same? This enables you to interact to your potential clients and connect with them, improving your relationship. Hence, you can take the advantage of paid ads to a certain location, certain target audience and certain impact back to the landing pages. This can gain you a lot of leads and at the same time, increase the traffic to your website.
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