By posting pictures and videos of their products and services, businesses can improve their Instagram followings which will automatically increase traffic to their business websites.
Instagram is much more than just a regular social media website where you can post stuff on a daily basis. Over the years, it has transformed into a powerful tool for businesses to increase their sales and improve profits. It allows you to keep the interest of your followers alive by sharing engagingly informative videos and pictures of your business. Moreover, you can also maintain a close collaboration with your followers through comments and direct messages; you can answer their quarries and seek suggestion to improve your products and services.
There is a number of ways with which you can use Instagram to direct traffic towards your website. More the traffic on your website, higher will be the ratio of leads generated. So, you need to ensure that an optimum number of people visit your business website on a regular basis. Some common Instagram tricks, using which you can boost traffic on your website, are discussed below:
Make exclusive content
Exclusivity is the main factor which makes Instagram extremely unique compared to other social media websites. By posting beautiful pictures and interesting videos, you can increase the number of your followers. You must ensure that the content you are posting on Instagram is exclusively made for this website. If similar videos and pictures are present on your other social media accounts then the chances of people following your Instagram account will reduce significantly.
So to make sure a huge following, you must ensure the exclusivity of your content. This will take more time and demand a bit extra effort but at the end of the day, it will be totally worth it.
Include URLs in your videos
When it comes to digital marketing, videos making is the most result-oriented technique present in the market. This is because videos include enchanting visuals and absorbing voiceovers allowing you to convey messages to your followers in the most appropriate way. The best way to divert traffic from your Instagram videos towards your website is by including URLs in your videos through voiceovers and text overlays.
In simpler words, the characters in your video should read out your website like, “go to www.make my trip happen.com for more exciting offers” or they can simply say it like, “want to find out more? Simply follow the link in our bio”. An easy way to land people on your website!
Use hashtags
Hashtags are one of the most happening things on social media. Using popular keywords in hashtags, you can help your potential customers find you out on a social media website. This stands true for Instagram as well.
Use popular hashtags in your Instagram posts so that your content appears when someone will type in that particular word. Using hashtags you can increase your followership on Instagram which, in one way or the other, will ultimately end up on your business website.
Embed call-to-action buttons
Call-to-action buttons are an impactful method when it comes to diverting traffic and generating leads. People regularly surf the internet and follow the things which they find interesting. The call-to-action buttons urge your followers to do a certain task mentioned on your Instagram posts.
For instance, you can include call-to-action buttons like, ‘win amazing prizes by visiting our website’ or ‘visit our website NOW to avail amazing deals’. Similar stuff makes people go to your website and check out your products and services.
Pay to get featured
Featured content is more likely to produce results when it comes to Instagram marketing than the other way around. By paying a small sum of money, you can regulate ads for your Instagram page. This way, a large number of people will view your Instagram which will ultimately increase the traffic to your business website.
There are multiple ways to ensure that your content gets featured on the Explore Page of other people’s Instagram feed. Tagging and Hashtags should be added to your content. Secondly, you should seek the services of professionals to help you out in the process.
Add links in your bio
This is one of the best ways on Instagram when it comes to diverting traffic on your website. Your bio is the place where you can add information about yourself. For instance, if you are an individual, you can write about your life and stuff and if you are an enterprise, you can write about your products and services. You can also use this space post links to your website.
For the purpose, simply copy your website URL and paste it in the bio section of your Instagram after going into ‘Edit your Page’ option. When someone will visit your Instagram, this link, along with other information, is the first thing they will see. So the ratio of people visiting your website will improve.
Interact with your followers
Your followers are your biggest asset in the realm of digital marketing. So, you must do everything within your reach to keep them happy and content. Instagram allows you to manage a close relation with your followers. You can simply answer their comments and reply to their direct messages. Followers tend to grow happy when you quickly answer their comments and messages. These happy followers then go on to become loyal customers to your brand.
Seek help from influencers
Lastly, an amazing way to boost the activity on your Instagram page and increase traffic to your website is through the help from influencers. Influencers are basically Instagram celebrities having millions of followers.
Influencers are available for each individual category. You can select one related to your business category. For instance, if you are selling sports products then you can hire a famous sports star for the purpose. That particular star, having millions of followers, will post pictures and share videos of your products with links to your business website. This way, his/her fans will turn your followers too and then the ratio of traffic on your website will increase.
These are some of the ways you can use to improve traffic on your business website using Instagram posts. Follow these methods and see the results for yourself.
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