7 Ways to Optimize Your Conversion Forms to Get Better Leads
Web designing is always a dynamic process. Successful web design must always take into account the improvements you can make in terms of enhanced customer engagement. For example, a different image can help engage the customers better. A compelling text can increase the time a customer stays on your content. On top of everything, optimizing the conversion forms can significantly enhance your website’s lead generation capabilities. A set of just a few simple changes like form design, layout and messaging can help in achieving major gains. Hence you must not hesitate to deploy these changes using measured and strategic approaches. Here are top seven conversion form optimizing areas to work on.
Form Length
If you wish to enhance your form conversion rates, keep it as short as possible. Studies have discovered that when the total number of fields to fill by the audience from 11 to 4 increased the conversions by about 120%. If the visitors find your form overwhelming, they might not have the patience to stay there. It is natural for you to think of gathering as many details as possible and so reducing the form fields can be difficult. The good thing is to drop all the optional fields and adjust the total number of fields according to the audience’s position in the sale funnel. The closer they are to the sale, the more willing they will be to fill our additional fields.
Call to Action
If it necessary that your communication with customers is as turnkey as possible. You can’t remain obscure in this regard. From the form headline, the visitor must be able to know what to do next. Never hesitate to make this clear. Interestingly, Firefox changed the call to action on its conversion form from “Try Firefox 3” to “Download Now – Free” which resulted in a 3.6 percent increase in the rate of conversion. There were as many as 500 more downloads during the testing period.
Conversion Buttons
The conversion button is the final stage leading to form submission and therefore you must keep the text simple to see it perform well. If the button text is more specific, the conversion rates can be high. Go for form specific button text like “register now” or “send application” rather than generic words like “send” or “submit”. It is also good to display the specific text in all caps. This will avoid ascenders and descenders in your text and ensure a balance from left to right. Make the button pop and implement a hovering enabled movement or color change indicating that the button is clickable.
Seals of Approval
It is natural for the consumers to want to know whether there are others who support their decision. Also, every business must take steps to develop the customer trust in their brand by telling them that the personal information they shared via the conversion form is secure. To this end, showcase third-party security certifications and guarantee seals in the form. Besides creating trust, this can also impact your business in a measurable way. ACLens, the eyeglass and lens company promoted its support from VeriSign, there was an overwhelming 41% increase in conversion rate in addition to 58% more increase in every single transaction.
Images
Visual effects can always produce better conversion rates than mere text. It is said over 90% information arriving at the brain comes through the optic nerve. Also, visual data is processed 60,000 times quicker than the content seen as text. Take advantage of this natural instinct and more visuals to your form. Through A/B testing in image, series find out which visual performs well. Those images that are not leveraged properly can affect the conversion rates.
Layout
Experiment with different colors, fonts, and orientations of the form layout. During trial runs, experiment different layouts and measure how effective they are in leading to submissions. Studies show contest forms can lead to 35% better conversion rates. Therefore work on this option.
The Thank You Page
Focus on what happens once the audience fills out the form. When the submit button is clicked, it should automatically trigger an automated email announcing the fulfillment of the promise the landing page made them. It is also important to lead the audience to a Thank You page for the same purpose.
Lead generation form can be optimized in several effective ways. Even a set of simple tweets can help make a huge difference in your form’s performance. To ascertain what changes will work in your case, you must spare the necessary time and effort gauging your industry and the audience during a given campaign and you will see amazing results.
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