Why Your Business Needs A Marketing Automation System
You must be wondering what market automation systems are, right? In a nutshell, they are software systems used by companies for marketing purposes. Some of the functions they accomplish include marketing campaign management and customer data integration, among other functions.
The 21st century has seen the advent of great technological innovations. On the flip side, the business world has become a complicated and murky world. Advertising has evolved into various forms, unlike previously where there were two or three main ways to advertise. Here are some of the ways marketing automation systems will help your business:
Increased productivity.
A repetition trend will show once you look at a marketing team’s day-to-day marketing or organizational tasks. As a business owner, this will be frustrating since productivity of your employees is limited. This is where an automation system will come in handy for you. Routine tasks will be performed by the tool, minimizing repetition.
On the other hand, your employees will now be focused on harder tasks that require manual monitoring. In no time, the output of the employees will increase exponentially.
Increased revenue
An increase in productivity for the employees will obviously have to cause a direct increase in company revenue. Statistics show an average increase in revenue of 20% for companies that use automated marketing tools. On top of that, 78% of successful marketing campaigns attribute their high growth to automation of their system.
In short, by automating your marketing campaigns, you’re likely to experience an increase in revenue.
Customer retention
If your company wants to rub shoulders with the big boys in the industry, customer retention is key. Balancing between customer retention and acquisition might be a tough task for you already.
Not anymore, since an automated system makes customer retention easier. How do you ask? An automated system will give you marketing intelligence. This intelligence gives you insight into what your customers’ needs are. Having the information allows you to directly attend to the needs of the consumer, with minimal fuss.
Observing marketing campaigns
As a business owner, how do you track the success of your marketing campaigns?
If I could hazard a guess, I would say it’s pretty hard. Good news awaits. By having an automated marketing system, raw data will be available for you to analyze over the period of the campaign. Not only that, you are able to track expenditures incidental to the marketing campaign. Having the data allows you to determine how successful—or futile unsuccessful—your campaign was.
Saves money
As a small business owner, keeping the costs down is your major quandary concern, right? However, once you have an automated system, running costs are kept to a minimum. This is because a large number of staff won’t have to be employed to keep track of customer needs. With an automated system, all the information is determined by an algorithm. As a bonus, each customer will receive personalized messages based on their preferences.
Final word
The benefits to be reaped from having an automated marketing system are enormous. As a businessperson jumps onto the bandwagon before any of your competition catches on. You will be well on your way to a healthy bank balance.
