These days, Pinterest is proving to be a useful tool in increasing brand visibility. The main reason behind the success of branding on Pinterest is that unlike other social media platforms, it is not as crowded. Pinterest has now beaten Twitter, Linkedin, and Instagram on the highest referral traffic driving social media platform. You can pin up to 15 to 30 times a day and still achieve the best results. This platform of social media marketing can be very helpful for your company or brand. However, the key is to use it right, otherwise, it will just be a waste of time.
So, if you are looking for ways of your brand recognition, Pinterest can be the way to go. The trick is to make the most of it. While using Pinterest, you can ever automate the most tedious activities that involve pinning/posting on Pinterest and at the same time increase your expected revenue.
To make the most of this social media platform, the existing tools to build your Pinterest portfolio can be the powerful tools for those who are looking to be consistent and increase the results at the same time. Some of these famous tools include-
Canva
With this platform, you can design your images which are cut out for the visual platform. With this tool, you can edit an image using the pre-designed templates which are customized for Pinterest. This is because the images are optimized at a 2:3 aspect ratio. Additionally, there are a lot of layouts to choose from. Thus, it makes the job easier for non-designers to create visually-appealing pins. The interface is user-friendly and the user can easily view the changes on the images side by side the template of your choice. With this tool, you also have the option to upload your own photos and select different filters with caption on top or bottom of the image.
Tailwind
This tool can have your pins scheduled and analyzed for its performance on Pinterest. You can also install an extension in your browser when you allow this tool to access your Pinterest account. The analyzing capability of this tool is powerful. In the dashboard, you will find the summary of the previous week’s performance with the number of followers, quantity of repins, etc. You can also trace the rate of your engagement with the help of number of repins you get. With this score, you can identify if your content is relevant to your audience. This tool also helps you to see how your account is growing through its vitality score which calculated by dividing the total repins by the total pins. And since it is a scheduling tool, you will also know the most favorable posting times.
Loop88
Loop88 allows you to connect with influencers on Pinterest and increase your following. You can connect with accounts with a lot of followers and engage them. If your account is somewhat popular, it is already a great start with earn some revenue when you pin for labels or brands. However, the catch with this great tool is that the price of this tool is not public, and you are required a significant number of followers on your Pinterest account before you can get accepted.
Pinalerts
Pinterest lets you know when someone has repined but this tool lets you knwow hen someone has pinned something from your website. Remember, to upload high quality photos so that people can share it on Pinterest. You can even monitor your website or competitor’s to see if users pinned any content. Additionally, you will also learn about the trending content and get new followers. This tool is free and all you need it to make an account and add the websites you want to monitor.
PinGroupie
This tool allows you to participate in group boards which help you gain exposure. When you join boards, you get the opportunity to drive the traffic to your website. There are thousands of users that are on boards which are popular and most of them are actively engaging with the content shared. You can sort the boards through their likes, pins, and following. This can help you discover the boards which are relevant for your brand and your niche through the database of PinGroupie. Again, remember to only share high quality photos which are relevant to the topics on the board.
Pinterest is an effective platform if you target your business to the right users. However, if your aim is to simply draw traffic, then with high-quality visuals, you are sure to find success on Pinterest. The tools will surely help you to gain the objectives. Although, it will require some time to get the hang of it. Once you get used to these tools, your efficiency will improve, and in the end you will leave a great impact on your website, brand, and success.
