Driving traffic to your blog isn’t as easy as it seems. While it usually requires a well-researched strategy, using videos is also a pretty good option. Moreover, with a slew of social networking platforms, it actually becomes easy to leverage each one for your video-centric goals.
Firstly, we should know that creating videos— how small they might be, can actually amplify the performance of your blog. While this can help promote the published content, you can even multi-purpose the same— based on preferences.
Here are five new and innovative ways to handle videos across social media platforms, precisely for promoting the blog posts:
#1: Enumerate Top Posts via the SlideShare Videos
Most of us prefer going through the headlines instead of reading the full post. This approach can be leveraged in the form of post curation via the SlideShare videos. LinkedIn, a professional social networking channel generally uses the exact same strategy to offer a bite of daily headlines. While this gives readers a preview of media happenings across the globe within minutes, a lot of time is generally saved. You must realize that people might find it hard to go through all the blog posts in detail. It is therefore essential to curate the top rated posts by emulating what LinkedIn has been offering, via the LinkedIn Pulse.
The easiest way to create something like this is by using tools that can stack in stories in the form of slides. Upon creating a presentation, you can choose and add images to the same. These arrangements are exportable in the form of PDFs which support edits and video creation at a later stage. A minimum of one concise video each day can certainly keep the readers interested in your blog posts.
#2: Use Snapchat Videos to Personalize Deliveries
It is always feasible to start a conversation and take it forward. Snapchat is a powerful platform that encourages personal statements. You can start a topic and create stories which are actually going viral. While this improves user engagement, readers can also be asked to read a related post on your blog.
Snapchat supports a 10-second video block followed by the option of Live Tab. You can create multiple 10-second snippets for sharing them with the followers. The created series is shareable on Live Tab where it resides for a period of 24 hours. This way you are guaranteed of unhindered user engagement which is redirected later to the concerned blog posts.
#3: Opt for Streaming Services: Real-Time and Delayed
Streaming is an integral part of any media-centric initiative. Blog posts are only as good as the content but streaming videos can have a positive impact, even on the written pieces. It is therefore advisable to opt for this mannerism in your quest to promote the blog posts. Video-centric posts can be uploaded online which are later played or streamed over apps like Showbox and Hubi. This allows readers to revisit the videos based on their preferences.
Apart from that, you can also leverage the likes of Periscope for live interactions. Be it the modus operandi of your blog post or the long road of endless researches on the way to post creation, everything is a potential topic for real-time sharing. Broadcasting live will surely redirect a lot of traffic— straight into the blog posts.
#4: Support Posts with the YouTube
The trick is to pen down a blog post and support it with a related YouTube video. You can also embed the same within the blog posts. Opt for a well-lit room and check for the audio before recording the video. Edit the same with care and precision. However, it is advisable to start with a short, informal introduction followed by the content of the concerned blog post. The video-structure should be similar to the opinion article if not an exact copy.
Videos based on the blog posts should have a minimalistic background— reflecting one’s business and nature of work. Again, it is necessary to plan out the content strategy before recording and putting up the same over YouTube.
#5: Tease Topics over Instagram
Teasers are always good for the business, irrespective of the nature. Instagram is an extremely interactive social platform that now supports up to 60 seconds of video runtime. For a video-centric promotion of your blog posts, you can upload YouTube videos but tease the same over Instagram which offers greater levels of engagement and humane connections. Apart from selfies, photos and product images, short Instagram videos can do wonders to your blog-based marketing strategy.
To be precise, these small videos are perfect for drawing the public attention.
If you are considering this platform for putting up videos, try being concise and offer a taste of what’s going to appear over your blog— in the near future. Unless you have a sizeable follower-base, opt for proper and relatable hashtags for promoting these videos better.
Bottom Line
Content creation isn’t easy and a lot of effort goes behind drafting one blog post. Moreover, you must clearly understand the pertinent questions associated with these posts like why would readers consider the same?
For a blog post to be viral and successful, it must be drafted and uploaded according to the attention span of the audience. It must be noted that a working professional might not have a lot of time during the wee morning hours and therefore the posts need to be short and informative. In the evening, readers might not be hard-pressed for time but for energy— making catchy and interactive posts preferable.
If you are trying to use videos to promote the blogs, create one for each post. Try to share the videos over concerned social channels. Once uploaded, look to add necessary descriptions and the link for the post— right underneath the video. For bigger videos over YouTube, look for a small description at the beginning which can be trimmed and put up on Instagram, SlideShare and even Snapchat. Lastly, when it comes to uploading videos— shoot for consistency and quality.
This cohesive approach will surely boost traffic and search engine outputs pertaining to your blog— making newer people visit the same.
