Despite numerous media outlets reporting that all young people are moving away from Facebook – it simply isn’t true. While Snapchat is definitely increasing in popularity (surpassing Twitter for daily users) it’s still only around 150 million daily users while Facebook is over 1 billion daily users – yes almost 10x the activity. Marketers also find Facebook the most rewarding.
According to a recent study by socialfresh, “The Future of Social Media,” 96% of marketers say Facebook generates the best ROI. The 551 digital marketer respondents were allowed to select up to three. Twitter polled second at 63.5% and Facebook-owned Instagram third at 40%. (source: foliomag)
Hence why almost every company has a Facebook page to help increase brand and product awareness. To achieve all business goals, it is important to have great content that generates interest, promotes your brand and helps you achieve your goals. While getting into Facebook users feeds is becoming almost exclusively pay-to-play meaning if you want to show-up within someone’s newsfeed you most likely will have to pay for a promoted posts. Despite this, it’s still important to keep up your organic Facebook activity and Likes still matter. The companies that balance both the organic and the paid are seeing results.
The number of likes for any page represents how many people know the brand and wish to receive updates from the brand. Having a high number of likes not only improves your credibility and brand image but it also attracts more people to stick with your page. So it’s a snowball effect and we cannot ignore the importance of likes.
Here are why Facebook Likes still matter:
- Credibility and Brand Image
Your total number of Facebook page likes tells you exactly how credible and popular your brand is, but getting someone to like your page is only half of the battle. The other half is maintaining an active page with quality content that will keep your fans interested and ensure they don’t forget or lose interest in you.
- Future Potential for Business
The important thing to remember is that every person who likes your page is subscribed to your content. Think about it, Facebook fans are like people who subscribe to your email newsletters and you can promote anything to them as Facebook Likes are potential customers.To see best results you will need to boost these with some promotional dollars.
- Beat Your Competitor on Social Media
You can achieve a competitive advantage on social media by getting more likes. Your Facebook fans are a group of people who have identified themselves as those who want to be served by your content somore number of likes will have great impact on your competitors.
- Search Engine Ranking Factor
A few years back, search engines added social signals as ranking factors. Now, they are counting how many likes you have on your page and this help them decide search engine ranking, even sometimes your page ranks higher than your website in a search engine.
See the below image in which number of likes for Britney Spears are showing in search results.
Customer Feedback and Online Support
Facebook Likes are important these days because you can get their feedback and offer online customer support. If they are facing any problem, you can assist your followers and help building a great audience.
- Number of Likes and Human Mentality
Some people will like your page by seeing that it’s a popular page and thinking they will get something helpful. If large number of people have liked your page, it will have great impact on others too.
Getting so many likes and building a great audience is not an easy task. If you choose to use Facebook ads, you will have to invest money on regular basis. Other companies have achieved success by using low cost 3rd party providers who deliver real likes for your page. A lot of people are buying Facebook likes from companies like this.
They promote your Facebook page (with link) on different websites, groups and pages to acquire number of likes.
Whichever approach you take the key is to understand that likes still matter and that Facebook appears to still remain the king for businesses in the foreseeable future.
We hope you found the above promoted content as entertaining and helpful as we did.
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