By 2017 2/3 of all mobile content will be video. While I’m not certain Vine will still be popular in 2017, short-form videos are here to stay. That’s why it’s important for Brands to understand Vine s…
Social Media has Changed the Ways We Do Business
Of all the technological developments to be born in the first decade and a half of this century, it can be argued that the one to have the largest impact on business is the social platform. Like them …
Campus Housing Goes Social: #SoMe Innovation in Residence Life
This week I have the phenomenal experience of attending my first ever Association for College and University Housing Officers – International Conference in Washington D.C. ACUHO-I “provides membe…
Must Have Roadmap: From Customers Who Browse to Customers Who Buy
It’s every marketer’s dream. To have limitless visitors walk in through your store’s doors every day and have each one of them walk out as a paying customer. Ditto for an online store. Unfortunatel…
Introducing Instagram’s Cool New Photo-Editing Features
No longer can you just crop a photo, slap on a filter (all you Sutro and Lo-Fi abusers, I see you), write a witty caption with corresponding punny hashtags and call it a successful post. With Instagra…
How to Get Your Business on Google’s Map
There are many reasons to set up a Google+ Page for your business. And if the majority of your business is driven by your location, then not having one is equivalent to business suicide. For many year…
Campus Cyberbullying: A Tragic But Preventable Crime
Campus Cyberbullying: A Tragic But Preventable Crime One currently trending news item is the report that Twitter messages posted by singer & platinum recording artist Rihanna set off the cyberb…
Scholarship Scams Coming Your Way? How Social Media Saves the Day
Every spring, millions of families in the United States make decisions about college. For new or returning students, college affordability is often a major consideration when making choices. To ass…
Can Social Media Make You Happier?
Social media has become a daily staple in our lives. We take time out of our day to post pictures and statuses to inform our followers and friends what we are up to. We live through the experiences of…
Back to the Basics: When to Use a Facebook Local Business Page vs. Company Page
Facebook doesn’t appear to be going anywhere anytime soon, so it’s important that you’re carving out a space for your company on the social network. However, there are quite a few choices you have whe…