AR and Social Media – The Perfect Match
Augmented Reality is not on its way. It has already arrived. Also known as AR for short, it is staking a claim across industries and across platforms. It is only a matter of time before more e-commerce businesses and forward-thinking online gaming sites like mFortune Casino are utilizing this developing technology.
One of the areas where it is starting to seep into is social media. Here, we will take a look at the relationship between AR and social media as well as predict where it is all heading. But first, we need to define what Augmented Reality is because it is often confused with something else.
So, What Is Augmented Reality?
Augmented Reality is not Virtual Reality. Many people confuse or merge the terms as interchangeable. In fact, they are completely different technologies. Virtual Reality is a technology that creates a whole new world that is not real. It sends us somewhere that is fictional. On the other hand, Augmented Reality uses our real world that we live and breathe in but enhances it with additions. A contemporary example is the craze of Pokémon Go. This popular game used the real world but added Pokémon characters to it. This is Augmented Reality.
Augmented Reality and Social Media
Social media already harnesses Augmented Reality. You may not have realized but there are multiple examples of the way reality is being changed on social platforms, including Facebook, Instagram, and Twitter. However, one of the best examples remains on Snapchat. There are multiple filters and ways of altering the reality of images on Snapchat which are then sent to friends for humorous or other purposes.
The Future of Augmented Reality and Social Media
It may have already started to tiptoe into social media, but Augmented Reality has yet to have its social media renaissance. However, experts are predicting that it is only a matter of time before social media and Augmented Reality hold hands more often. Here are some of the most common predictions:
AR will transform content delivery – other platforms are expected to follow Snapchat and enable content to be delivered with Augmented Reality tools. This may include uploading videos and photographs and editing them with new and exciting filters.
Social media marketing will need to keep up – video marketing has already become a hot topic among marketing departments. Videos can travel far and wide in a short space of time. This will mean businesses will have to prepare for changes and acquire skills of utilizing AR within social media delivery.
More sales – AR has been predicted to increase the rates of impulse buys. With more techniques on offer to entice buyers with, the chances of more impulse buys is not an outlandish claim – but yet to be verified.
Just when you think that’s social media has found its pinnacle and continues to be a tremendous vehicle, there is even more than it is capable of. AR and social media may have teamed up in part on some platforms, but as it expands more doors will be opened for marketers, influencers and consumers.
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