Top 10 Tools for Emerging E-Commerce Startups
There has never been a better time to start an e-commerce startup like right now. The e-commerce industry is exploding.
In 2018, nearly 1.8B people shopped online globally, which amounted to 2.8 trillion US dollars in total revenue.
According to Statista, e-commerce revenues are projected to grow over 4.8 trillion US dollars by 2021.
With trillions dollar potential in the e-commerce space, no wonder why so many entrepreneurs are turning to launch their own e-commerce startup.
However, launching a successful e-commerce startup is not easy. Even though there are tons of e-commerce tools available on the Internet, it’s not easy to identify which tools are right for your e-commerce startup.
For this reason, we’ve assembled a list of top 10 e-commerce tools, which can help you increase conversions, reduce costs, and easily manage day-to-day operations.
Top 10 Ecommerce Tools
We’ve divided the list of tools into their respective categories and for each category, we have shared the best two e-commerce tools.
- Website Tools
- Research Tools
- Business Tools
- Marketing Tools
- Analytics Tools
Below are the top e-commerce tools which will help you get ahead faster.
1. Magento E-commerce (Website Tool)
There are 2 sides of Magento. The first one is a free solution that you can download and install on your hosting provider just like WordPress.
The second one is a paid enterprise-level e-commerce platform which is known to be one of the most advanced e-commerce solutions on the market.
Since you’re just starting out, you can begin with the open-source version and build a custom e-commerce website. Once you’ve enough customers, you can move your online store to the paid version.
2. Wix (Website Tool)
If you don’t want the hassle of developing a custom e-commerce store, Wix can be the ideal choice for you.
Wix is basically an online website builder that has over 500 templates for all sorts of web development.
Wix provides a drag-and-drop editor along with a wide range of tools and features using which anyone can design and build a website on their own.
In addition to the editor, Wix also allows you to restyle or adjust all elements to fully customize your website.
3. SEMRush (Research Tool)
Growing an e-commerce business is all about having a competitive advantage. If you’ve no idea what your competitors are doing, you’ll lose.
So, you must have a research tool that can help you with competitor analysis, research, and other aspects of Internet marketing.
SEMRush is one such research tool your e-commerce business can vastly benefit from.
SEMRush is a perfect tool for someone who wants insights into their website, top keywords in their industry, and their competitors. This tool tracks around 106M keywords and over 87M websites.
Using SEMRush, you can audit your competitors’ performance, generate detailed reports, compare data, and identify the right keywords to target.
4. JungleScout (Research Tool)
JungleScout is also an excellent research tool for e-commerce startups. It can help you to identify top products in any industry by tracking their performance on Amazon.
For a one-time $197 fee, JungleScout can track up to the top 40 products in your niche and provide data of each like profit margin, monthly revenue, and more.
So, if you’re already selling on Amazon and want to launch your own e-commerce site, JungleScout is an ideal tool for you.
Although, it is not necessary to be selling on Amazon to use JungleScout.
5. Veeqo (Business Tool)
Veeqo is a popular inventory management solution that helps e-commerce entrepreneurs in selling their products on multiple platforms.
Simply put, Veeqo can help you stay on top of orders and avoid overselling by updating available stock on all of your stores when you make a sale.
In addition, you can also control how much stock should be shown for every store, making your inventory level completely accurate.
6. Asana (Business Tool)
Asana is a SaaS (Software-As-a-Service) platform that allows task management, scheduling, and tracking. It is packed with significant features like splitting tasks into subtasks, assigning tasks to team members, time-tracking, and so on.
In fact, Asana is a natural choice among small businesses as it allows to easily manage outsourced tasks like content marketing, graphic design, etc.
Most small businesses get by with the free version of Asana, but the paid version is also affordably priced.
7. MailChimp (Marketing Tool)
Every e-commerce store needs a good newsletter system. And MailChimp is perhaps the most popular email marketing tool.
MailChimp allows you to easily collect emails from visitors and build a list of potential customers for your products. In fact, It is one of the most popular tools among marketers for email marketing automation.
In short, MailChimp is the go-to-email-marketing-service for e-commerce startups as well as marketers.
8. Buffer (Marketing Tool)
Your e-commerce website won’t make any sales if you don’t market your products on social media.
And when it comes to social media marketing, most e-commerce businesses turn to Buffer.
Buffer helps you track the interests of social media audience, schedule social media posts, and boost engagements by suggesting the right hashtags for your every post.
Buffer has both free and paid plans. In the free version, you won’t have access to analytics tools, social calendar feature, and RSS feed.
But on the bright side, you can add up to 25 team members, 150 social accounts, and allows you to schedule 2K posts per month in the free tool.
The only downside of Buffer is that its free plan does not allow to integrate Pinterest account.
9. Google Analytics (Analytics Tool)
Google Analytics is completely free to use analytics tool created by Google.
It can help you track visitors behavior on your store, optimize product descriptions, and increase conversions on your PPC ads.
For startups, Google also provides free training on ‘how Google Analytics work’ to help you master this powerful analytics tool.
10. Metrilo (Analytics Tool)
Analytics is extremely important for e-commerce businesses. They help us understand how our marketing efforts are paying off, how our KPIs are performing, and provide additional information about the audience and customers.
Now, Google Analytics is without any doubt the best analytics tool. But if you want a tool that is particularly built for e-commerce businesses, you can use Metrilo.
Metrilo is a powerful e-commerce Analytics tool that allows you to collect the following important Ecommerce data in one place:
- Average orders per customers
- Cart abandonment rate
- Average order value
- Website conversion rate
- Acquisition channel comparison
- Returning customers Vs. One-time buyers
These are the main important metrics you can expect to track with Metrilo.
Beyond these metrics, Metrilo also provides access to its email marketing and e-commerce CRM tool.
Conclusion
Establishing a successful e-commerce startup depends on many factors. But getting the basics right is absolutely necessary.
There are tons of tools available for everything. But it’s important to not get carried away, which is why each tool in this list was picked by our web developers.
These 10 e-commerce tools will help you kickstart your business journey, make the most out of your investments, and maximize your results.
