How to Run a Successful Influencer Marketing Campaign
Influencer marketing is one of the best ways to reach your target audience. A survey found that 54% of women shoppers buy products based on the recommendations of an influencer.
This form of marketing continues to grow in popularity every day with a 325% increase in Google searches for the term “influencer marketing” in 2017. What’s more? 37% of marketers have a dedicated budget for their influencer marketing campaigns.
Given how effective and successful influencer marketing can be, let’s discuss how to grow your brand with influencer campaigns:
1. Define Your Goals
Before you start any marketing campaign, you need to define your goals to get the best out of your campaign.
Defining your goals or objectives can help you with the following:
- You can measure your results and calculate the ROI.
- Your goals will help you choose the right influencers.
- It will ensure that you reach out to the right audiences.
- It will help you choose the right channels for your campaigns.
2. Choose the Right Influencers
Once you have set your desired goals, it’s time to choose your ideal influencer. Look for influencers who are relevant to your brand. For example, if you own a business in fitness, you should approach fitness bloggers and not food bloggers.
You should also check their engagement rates and the number of followers they have. Remember, every person with a huge social media following doesn’t necessarily have genuine influence over people. Go through the comments they get on their posts. This can give you an idea about their followers’ sentiments.
All of this will help you choose the ideal influencer for your brand so you can run a successful campaign.
3. Reach Out to Influencers
After choosing your ideal influencers, you need to reach out to them. However, before you do so, it’s important to warm up to them. So, start following them and engage with their content meaningfully. This will put you on their radar, which can increase your chances of getting a favorable response from them.
You should also personalize your messages to them as this can increase your chances of getting a response. Be appreciative of their work and let them know exactly why you are reaching out. End your message with a clear call-to-action and don’t forget to follow up if you don’t get a response.
4. Co-Create Great Content
You should work with your influencers to create great content that can attract your target audience easily. High-value, authentic content can help you reach your target audience and attract them to your brand.
Remember to provide your influencers with creative freedom and make sure that your guidelines are not overly restrictive. This can encourage them to put in their best work.
If you’re looking for more actionable strategies to run influencer marketing campaigns, check out the infographic below.