1. Implications with FB
Facebook has been quote-unquote unraveling this past year. Privacy issues, data breaches, and hackers (oh my!) are all key problems the tech giant has been facing. Advertisers who use the website, specifically ad agencies, should be more cautious of the issues at hand. While these companies strive to achieve “higher alignment” of their brand with consumers, they seemed to have turned a blind eye to the warning signs from Facebook. In fact, according to one agency executive, “No one has yet heard of a client pausing or even easing off the gas,” meaning that they have managed to get by with ignoring privacy issues and complications. As a result, advertising is predicted to continue as it has been. However, VP of Global Marketing at Facebook stated to the public, “We’ve made mistakes, but to suggest that we aren’t focused on uncovering and tackling issues quickly is not true.” What happens in Vegas stays on YouTube…
(Source: AdAge)
2. Airbnb Releases Financials
We mentioned that Airbnb is one of the most highly anticipated IPOs of 2019. In its entire history of ten years, the company has been relatively quiet on their financials. However, in a recent public statement, Airbnb has given the public a little more than just a taste of their revenue figures. On Friday, it was announced that in Q3 alone they were making “substantially more” than $1B in revenue. In fact, the company is currently on track to complete their second straight year of positive profit. CEO Brian Chesky has mentioned that they are expecting to go public around mid-2019. The company is currently being valued at a whopping $31B.
(Source: CNBC, Morning Brew)
3. New MacBook Air
With the biggest day in retail coming up, buyers are on the hunt to find the best Black Friday deals. Retailers are also thinking the same. The 2018 MacBook Pro and the newly redesigned MacBook Air are two of Apple’s biggest items of sale, so naturally, they are going to get the so-called “red tag treatment”. We can expect the bulk of these sales to be happening online through sites such as Best Buy and Amazon. Check out the different configurations and their corresponding price cuts here.
(Source: Forbes)
