4 Ways to Get More Recommendations for Your Website
Product reviews and service recommendations can make or break a business in this increasingly digital world of commerce. Whether customers are shopping online for a new laptop or searching for a plumber to work on a leaking sink, customers are looking at star ratings and reading reviews. Businesses with low ratings, or no ratings at all, stand out in a negative way. Here are 4 ways to get more website recommendations.
1. Ask for Recommendations
One of the most effective ways to get recommendations for your website is to simply ask for them. In your website design, be sure to highlight existing recommendations to not only help the customer decide on a product or service, but to also plant the seed that you value customer recommendations. Once the product or service has been delivered, follow up with your customers via email or phone and ask them to review their experience. Don’t be afraid to ask directly for a recommendation, as many customers are willing to call out exceptional products or services.
2. Make It Easy
When asking a customer for a recommendation, make it easy for them to determine where and how to leave it. If you are emailing after an order has been received, ensure that the email has the link to leave a review either directly on your website or on a review search site such as Yelp or Google. Don’t leave the customer guessing. By sending them to where you want them to comment, they are more likely to take action.
3. Be Responsive on Social Media
Social media is one of the best marketing tools out there to show customers that you are a responsive company. Call out great reviews on your social media accounts, and make sure you are responsive to comments that people leave. Being responsive shows customers that you appreciate their time. You are also showcasing how great your customer service is. If a customer leaves a nice comment on social media, don’t be shy in asking them to also leave that review on your website or on a review site.
4. Work with Influencers
Digital influencers are people who share content on social media, blogs, and newsletters. Influencers not only can help you reach a target audience, they can also drive traffic. If an influencer is passionate about your product, it will show in the posts they share with their followers.
Ask the influencer to create a “call to action” that directs their audience to your website, a review site, or your social media sites (depending on your goals for the marketing campaign). Influencers can also ask their audience to leave reviews if they own the product or have used the service, but influencers themselves need to be careful to disclose their partnership with you.
Great products and services deserve great reviews and recommendations. By asking for reviews, making them easy to leave, being responsive on social media, and working with influencers, businesses can have more recommendations that help their customers decide whether your product or service is right for them.
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