Marketing Tips for Real Estate Developers
As a real estate developer, it’s important to be connected to your industry. Whether you’re working in retail like Peter Lowy’s Westfield company, or selling home properties, there are always more client connections you could be making. And in the world of today, when we’re only two years from 2020, one of the best ways to make these connections is by marketing your company right. There are so many opportunities, both online and offline, to show what makes your real estate development company the one a client should choose.
To learn more about these marketing strategies, read on.
1. Get innovative with construction techniques
These days, one of the best ways to get new clients is by showing you’re a master of all construction trades. This will demonstrate that you’re one of the best ones for the job, and clients who are looking to innovate and attract Gen Zers and millennials will take you seriously. According to IND Real Estates:
“You seriously need to forget the old techniques and come up with something new and different. You have to access the fast- track construction method to ensure that you develop new projects with the highest quality material, new technologies, etc. Modular homes are more in trend now, and all the new features are getting imbibed in it. But still, there are some builders who are lacking, and they need to come up with new astonishing features in their constructions.”
By blogging about these innovations on platforms like Medium and LinkedIn, you’ll spread the word that you’re engaging in exciting new trends. Considering that, in February 2018, houses were selling 8 percent quicker than they had been a year prior. It’s time to get started.
2. Blog
Because so many land buyers complete their research online, one of the best ways to hype up real estate is by blogging. Depending on what you’re selling, create a specific niche market. For example, if you specialize in shopping malls, think about what retailers want. What kind of space will help them sell their products, for example? Considering that 46.8 percent of bloggers spend less than five hours a week working on their blogs, putting in a little extra work will put you way ahead of the competition.
According to The Minimalists, the five steps to starting a successful blog are: choosing a blogging platform and domain name, using a simple blogging theme, modifying your blog to give it the look you want, selecting the best plugins, and writing compelling content that readers will appreciate.
They also explain that you need to determine your ideal readers so that you can know what to write about:
“Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living intentionally. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives…Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).”
3. Have a professional website
These days, it’s important for companies to look their best–and nowhere is this truer than on your website. It’s easy, too–all you need is to hire a web developer or use a free site-builder such as Wix or Weebly. According to Insivia, marketing consulting professionals, there are specific aspects of your business to show off on your website:
“If you are just starting out, you probably don’t have a huge budget or a lot of projects to display. Try beginning with a simpler — 1-3 page site — that you can add to as you grow….As you grow and have more projects under your belt, add more functionality. Think about including a gallery and project pages to show off your work, a client-only area of your site to communicate during project development, etc. If you are established and have many projects to display – don’t be shy! Provide a compelling gallery with beautiful photography, copy that talks about successes of the project, even video and client testimonials.”
After all, this is a chance for you to show off what a professional you are. Remember to make your website mobile-friendly, too. 85 percent of adults think a company’s mobile site should be as good as–or better than–the desktop version.
These are some of the best strategies you can use to market your real estate development company. What other strategies do you use to connect with customers?
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