7 Most Effective Content Marketing Tips For Small Business
Small businesses are always looking for ways to grow and reach a wider audience. Setting up a website to run a business on the internet is not sufficient enough to be successful. Without proper promotion of the website, no person will know the website exists; thus no traffic would be received. With no traffic, sales cannot be made and the website or business cannot become more successful.
Content marketing is one of the most effective methods for driving quality traffic back to a website – when done right, the traffic that is driven to the website can easily be converted to customers by optimizing the website’s content and layout for maximizing conversions.
1. Set Up Professional Social Media Profiles
Once your brand’s website has been developed and published, one of the first things you should do is create a professional profile for your brand on all relevant social media networks. Not every social channel works for every industry; thus you should start by considering which channels will work best for your particular business. I-Scoop reports that LinkedIn is the perfect social channel for B2B marketing. Facebook, on the other hand, is often recommended for companies focusing on B2C marketing.
HubSpot recommends adding a profile picture to your business account that is easily recognizable. Your cover photo should also clearly represent your business and help the visitor quickly identify what your brand is all about. Additionally, you should link back to your website from your profile and ensure you add a call-to-action in your bio or description. When your profiles have been set up professionally, it will be easier to use such a network as a sponsored content platform through the utilization of influencers.
2. Prioritize Your Social Media Outreach
Facebook is one of the world’s most popular websites, with the majority of internet users signing in to this network on a regular basis to catch up with what’s going on in the world around them. In fact, according to Wordstream, at least 75% of all men who have access to the internet now have an active profile on Facebook and at least 83% of all women do as well. Other social networks, such as Twitter and LinkedIn, are also just as popular.
With these statistics in mind, it has become vital for any type of small business to utilize social media outreach if they wish to succeed on the internet. Apart from creating a social media profile for your business on appropriate social networks, you need to keep your social accounts active by regularly publishing content. Utilize the tools, such as share buttons, on each social networks to expand the reach of your posts.
3. Only Publish High-Quality Content
While it is often recommended to publish as much content as possible on a blog – not only for higher rankings but also to provide visitors with more content to keep them on the website – it is always important to consider the quality of the content you publish as a more important factor compared to the quantity of content you post on your blog.
Business Blogs Hub explains that the content on your blog is the very first interaction that a potential customer has with your business should they land on your blog from search results or from a link shared on your social accounts – and we all know first impressions count. Furthermore, Google takes the quality of content into account when determining the rank of a web page.
4. Target Multiple Keywords
Keyword targeting is essential if you wish to attract targeted organic traffic through Google and other search engines. For this reason, companies often tend to spend a significant amount of time researching the perfect keywords to target to help them rank for particular search phrases. While optimizing content for keywords, it should be considered to optimize for more than a single keyword. Try including a primary keyword, as well as some secondary keywords – this will give you a better chance of ranking your content on the first few spots of Google’s search results.
5. Publish At The Right Times
People browse the internet at different times – and it is often found that some websites are visited mostly at particular times. For this reason, research should be conducted prior to setting up a publishing schedule to ensure content is posted not only to your brand’s blog but also to your social accounts, at the times when the most people are signed onto the particular platforms where you will be sharing your content.
6. Have A Consistent Publishing Schedule
Apart from publishing posts at the right time, it is also important to be consistent with your publishing. Your fans will start to notice that you are publishing content at certain times and at certain intervals; thus they will start to visit your blog or social media profiles at those particular times to catch up with your latest updates. Once established, you should maintain your publishing schedule to avoid disappointing potential customers.
7. Make Use Of Influencers
Apart from the tips we have mentioned thus far, we also want our readers to realize that influencer marketing is becoming more popular and more effective than ever before. Even small business owners are now able to turn toward influencers in their industry to help grow their business. There are a lot of benefits to gain from utilizing the services of influencers – not only a growth in traffic but also better recognition and authority for your brand.
Conclusion
Content marketing should be a top priority for any small business looking to become more successful on the internet. With a significant amount of competition to battle against, small businesses need to step up their game constantly and stay up to date with the latest trends in digital marketing. By staying ahead of the competition and implementing particularly useful content marketing strategies, small businesses are able to win over loyal customers, which will help them grow bigger and become more recognized amongst their target audience.
