5 Local SEO Tips for Small Businesses in 2017
With the growing number of users performing daily search queries to purchase their favorite products and services, it is important to optimize the site locally. Mobile users are growing daily as there are nearly 60% of search queries that are performed by the mobile devices. Hence it is important for the business to optimize the site locally for small businesses. Local SEO is different from general SEO in the way that the local audience is targeted in the SEO strategies. Here are the five local SEO tips for small businesses in 2017.
1) Optimize Your Site
Optimize the site with local keywords which you can search using keyword tools such as Google Keyword Planner or Moz keyword Explorer. It is important to optimize the site and build the strong online presence including local keywords in the Meta tags and content. Perform the SEO audit and list the web pages along with the title and description in separate columns and analyze them. Now optimize the Meta tags including Title, Description with the local keywords to appear higher in the search engine result pages.
In SEO audit, check the right density of keywords or keyword phrases and add local keywords naturally in the content. The content of the site should be optimized including the information about the local areas that your business serves. Information can include about local events, news and other attractions. Sharing the localized content will improve the visibility of the site in the relevant target audience.
2) Create Local Listings
Creating and optimizing the profile on the main online business directories is crucial. Add the accurate citations called NAP+W including the name, address, phone number and website of the business. This will help to boost the rankings in the search engine result pages and local 3 pack search results. Imagine if someone searches for your products or services in your business area and your business name appear at the top. You will not only acquire the traffic but definitely generate a lead or a sale for your small business.
3) Effective Link Building
Link building is one of the most important SEO tips for small businesses in 2017. If someone links your site to their site which is of high authority is the announcement that he trusts your content and the topics. You can also perform the SEO audit and analyze the backlinks of the competitors to utilize them in link building activities. This will help to build the quality links that will improve the authority of the site and position in the search engines.
The more quality links mean search engines will give credit for providing the relevancy and authority to your audience and improve the rank. In the SEO audit and backlink analysis, disavow the bad links pointing to the site to avoid the penalization. You can also host the events and ask the beneficiaries to link your business to their site.
4) Build Strong Presence on Social Media
Create a business profile on top social media platforms such as Twitter, Facebook, Google+ and Instagram. Try to engage your followers with your social media posts and send the invites to your followers to attend the local events. Keep your social profiles active with the continuous interaction with the clients. The search engines will help to boost the rankings if you have more social shares, post engagements, social traffic and active followers. Post about your new products and services on social media to get the leads or sales. Many people ask queries on social media so don’t forget to reply them. Ask them to provide the feedback and post online reviews with ratings. This will make the strong brand reputation of your small business online.
5) Generate Online Reviews
Ask your clients to leave a review after check out. Online reviews help to boost the rankings of the site in local search results. You can shoot an e-mail and ask for reviews after the purchase. Try to provide the links for all the business profiles to provide the options to choose from for writing reviews. This will help the customers to write a review on their favourite social or other online platforms.
You may have negative reviews as well. It is highly recommended to respond to the negative reviews. Avoid having the fake reviews as it will have the negative effect on the visibility of your site. Thus the reviews must be authentic. Many small businesses have the Google online reviews which improve the local 3 pack results. But the reviews on other sites such as Yelp and Foursquare can also help to attain the higher position in the search engine result pages.
The Bottom line
The top SEO tips for small businesses are highlighted in this post. Follow these tips as it will definitely improve the presence and visibility in the search engines. You may see results slowly but if you’re consistent then your business will rank high in the local search results.