PPC Advertising: Basic Strategies for Effective Business Growth
Pay per click advertising is a trend that has been around for a few years now, and judging by the way people are actually getting influenced towards it, it seems like a successful endeavor. But just like every other business and every other endeavor, you cannot just go in blind, and the same goes for PPC advertising. In PPC Advertising, advertisers pay money to the publishers, usually website owners or blog owners, every time someone clicks on the ad they publish on their website. This advertising technique has really revolutionized the entire internet marketing business, and has brought fruitful results all around, which is why more and more enthusiasts are shifting their attention towards it. So how can YOU make it big in the vast world of internet marketing, using only your wits, and Pay per Click advertising as your only weapon? Let’s find out.
The Frontrunner
One of the most widely used strategy to grow your business effectively and a strategy which is definitely pretty effective, is the frontrunner strategy. During this, your only goal is to reach the top spot no matter what. Every business, every brand, loves exposure, in fact, the more exposure you get, the easier it is for your brand to gain more followers, isn’t that the case? When it comes to Google search and Adwords management, showing up as the first few search results is definitely a metric to exhibit your success, and that is what all brands strive to do in this game. Following the Frontrunner technique can be both a paid strategy as well as something that can be earned, which means, you can either get your CPC bid high enough and buy followers, or work for it the hard (but far more rewarding) way. Brands who mostly follow this strategy, don’t really put a limit to their advertising budget, because the sole goal of this trick is to be number 1, so it doesn’t matter if the budget is $100 or $100,000.
Profiteering
As the name suggests, this strategy is all about making profit, doing everything that you can. The essence of this strategy is to make most out of what you’ve got instead of going out and being extravagant. The exponents of this strategy try to manage their advertising campaign in such a way that their profitability is maximized. The thing is, all marketing and advertising campaigns have certain budget limits, be it multinational conglomerates or small in house companies, all of them. And this strategy essentially focuses on effectively using up available resources in such a way that you get the most profit spending the least amount of money to save up on the budget. This would mean, low cost per acquisition (CPA) which would mean, less conversion rates, and also discarding the elements of the advertising campaign that are underperforming and lagging behind such as, guest posting or social media marketing.
The look and feel of your ad:
Sometimes the best way to gain more followers and divert more viewers to your website isn’t only to launch a supreme PPC advertising campaign, but to formulate an ad that attracts the viewers. This means, no need to follow different strategies to optimize the process of gaining more followers, like bidding more, or getting your ad to the top of the search page, because sometimes your ad is simply good enough to divert viewers to your website on its own, without considering where it is actually located. That being said, it is important to create an ad that attracts the potential customers utterly, its look, its appearance, its feel, and everything associated with it, need to be spot on to please the viewer. It is always a good idea to put a Call-to-Action button as well, this would certainly help things along. You can even create a dynamic landing page that would give out a great first impression to the people you are trying to impress.
