You might have heard that creativity is the key to success, well that’s exactly the thing we are talking about here. There are millions of mobile apps available in the stores and the number continues to grow with every passing day.
Getting an app built on a unique idea is novel; however the quandary remains in the quest to stay on top while competing with the apps that follow on similar lines.
If you enjoy monopoly in your product or services or a renowned brand, then it’s an exception. Else you need to give your users a standout experience. This is primarily where the App design becomes as important as the functionalities it has to offer.
For a small business, even a penny spent is huge and they want to get value for every bit. On the other hand, Enterprise and Large scale set-ups spend hefty amounts for app creation and deployment.
With an easy availability of app developers these days, app making is not as intricate as it used to be a few years. However some of the important yet critical factors are overlooked while creating an app.
We take a look at some of them –
App Design to Support Speed – Whether to use an app extension calling web services from your website or make a stand-alone platform, the app design with respect to images, videos and content should not affect its speed.
Your visitors won’t like to see your app taking ages to load. Accessing it on a mobile device itself signifies that a greater chunk of visitors don’t have the liberty of time.
Promotes User Experience & Traffic – An ordinary designed app would lead to average user experience. It says a lot about the brand and for visitors; it leaves much to think about.
High load time would increase abandon rate and decrease average time per session. Needless to say, the word of mouth will do the rest, discouraging new visitors to download the app.
Clear Navigation & Choice of Icons – Layout of an app can’t be compared with the website view. Functionalities are usually expressed using icons to save on space.
While it is important to add functionality; however a poor choice of icons can actually tarnish the usability factor. Navigation buttons and menus should be clear enough for users to access all pages of the app.
Refrain from Adding Excessive Functions – While defining the app architecture, people often get confused in how much functionality is too much functionality? It is always advisable to do some research and analyze some good apps.
Supplementary features and add-ons must never take precedence over Essentials. If you have a limited budget, then obviously, you’ve saved that extra booty.
The initial impression can be a game changer for you and your application’s popularity. A good designer is the one who takes all the important cues from the leading platforms to build something new which is even better than the ones user has on his hands.
The mobile industry is getting bigger day by day. You need to be creative while keeping it simple, precise and presentable. Ensure the user experience is such that they recommend others to visit. Less is always more and how you present your work is all that matters.
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