With the incessant technological development and new interests of people, there is a great demand for more exciting content and better experience. A quite big number of Social media is offered in the modern market and each website does not wish to lose any of its regular users. That is why it is natural that every website develops a strategy for the following year and today we will see what changes await us in the nearest future.
1. Personality will become more significant than ever
Social media is centered on its users first and they will take the leading positions in the strategies of most of the websites. Today generated or public content will lose its popularity. The largest part of the whole content will be much individualized to attract more vivid readers. In addition, there will be much more new content to interest more visitors.
Another feature is the personalization of users’ pages. Giving visitors more freedom in organizing their data and interesting destinations social media becomes closer to each user separately. Websites will offer more opportunities to make homepages exclusive and different for others. Each individual will choose the content he or she prefers as well as options that are used more often will become a priority.
2. Increased priorities on apps
Nowadays millions of users get their notifications or sign in a variety of websites and tools using their Facebook or Gmail pages. The number of such cases will only increase, as it is much more comfortable to use Social media pages rather than fill in every word manually. That is why such an increase will lead to the aspect that communication will get mobile. The number of various apps will get bigger as they ease any social media experience.
Today you can opt for any function offered by social networks separately: there are applications for communication, watching videos, listening to music, playing games or you can do all that in one app. Each user chooses what he or she wishes and finds more comfortable – the only common thing is the fact that any of these apps will be much favored being mobile and always at hand.
Another aspect is app integration. Social Media websites will allow their users to integrate a bigger number of different applications into their profiles and pages to make their experience even more engaging.
3. Social Media Crossing Into the Workplace
Despite the fact that most of the businesses wished to prevent employees from using social media at work, today there is an opposite shift. As many companies do not wish to pay extra money for collaboration tools, teaching staff to use it and update it regularly, they have benefited from the popularity of such websites. Usually, most of the employees are connected by the same social network discussing different issues not connected with work. Why not then use it purposefully as it is absolutely free and each person knows this site up to scratch?
Business representatives began to allow their staff use Social media for a solution to business problems and communication on similar topics. This will save on extra expenses and improve the workflow, undoubtedly. We can also see the appearance of specially created professionally-angled social media websites that will be focused on staff cooperation. They will offer both entertainment and collaboration functions and be used as project management tools too.
4. The role of live video and real-time engagement will rise
With the development of technologies the Internet speed has also been increased and now it is spread almost everywhere. That contributes to the users’ experience and has changed their behavior on the websites. Today much more people prefer watching live videos to reading text content. Moreover, site viewers look for fresh and up-to-date information. Videos are more engaging for people because of different reasons:
- they are more colorful, lively;
- they do not require high coordination as reading does;
- information in videos is memorized better as it is heard and seen simultaneously etc.
In addition, users will be encouraged to offer their personally shot video streams and that will become another attraction for network users.
People are interested in real-time communication with other users as well. If a person sends a message, he wishes to receive an instant answer, so there will be again a bigger shift to mobile applications that are always at hand.
Another way of real-time engagement is playing online games with other peers. Social Media offers a variety of exciting adventures and other games that can be played against your friends. So their popularity will only increase.
5. Virtual Reality
Watching videos is much more fascinating than reading content and it requires fewer efforts and is more informative and memorable. That is the reason why simple images will be replaced by virtual reality in future. Of course, it may happen not so soon, but the first examples of its use will be noticed very soon.
Images give only a reflection of the thing depicted on it while in virtual reality you see a real-sized object from all the sides being able to evaluate more its characteristics. It might be that soon even avatars will be alive, can you imagine that? Undoubtedly, 3D avatars are the future of social networks.
What is more, Facebook has already shown its interest in Oculus Rooms, a Social virtual reality application released not so long ago. That means that soon we may see the first examples of old beloved games and online experience with new opportunities.
However, that is not all. Have you heard about Bigscreen? If not, hurry up. It is a kind of new social media virtual reality platform. This environment gathers small groups of people who discuss issues sitting in their virtual apartments or watch films in private theaters. It can also be used at the workplace enhancing your results. Here one can opt for such great functionality as virtual reality keyboard or telecommuting. Consequently, the appearance of new social networks based on virtual reality is not surprising.
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