About Content Marketing and Going Viral
In the past, the expression ‘content is king’ was used frequently when it came to articles, websites, blogs and other forms of content. This is still true to some degree – the quality and relevance of content goes a huge way towards its success. However, over recent years many have come to realize that it is not just content that is king but also content distribution.
The way in which your content is distributed, and the channels that are used to distribute it, will have a marked effect on whether your hard work goes completely unnoticed or whether it has the opportunity to not only get noticed but go viral. Of course, the first thing you have to do is to make sure that the content is something that people are going to want to read and pass on, as bland, pointless content won’t stand a chance. Once you’ve got that fascinating, beautifully written, polished piece of content, you then need to start thinking about how to get it noticed.
Tips on getting your content noticed and boosting the chances of going viral
There are a number of different strategies and methods that you can use when it comes to marketing and distributing your content in order to get it noticed. Using a combination of methods can prove very effective. This is something that you need to bear in mind when it comes to marketing your business, as the right strategies could have a massive positive impact when it comes to exposure for your business. Some strategies you can use include:
Making it easy to share on your website: One of the places where you should obviously place your content is on your own website. However, don’t just plonk it on there and leave it to fester. Instead, try and drive traffic to it and make it easy for website visitors to see right away when they go onto your site. Make the headlines clear, punchy and attention-grabbing to encourage them to click. In addition to this, make sure you have a social sharing toolbar in place so that visitors can quickly and easily share the content. The placement of the social sharing toolbar is also important, as it needs to catch the eye of the reader because most visitors will not actively look for it.
Send the content to your email opt-in list: If you have a fairly large email opt-in list, it is well worth sending the content via email to either everyone on the list or to a target group. This will not only put it in front of the eyes of your target audience but will also make it easy for them to share with others simply by forwarding your email to those they believe may be interested. Again, this is a very quick and affordable means of boosting the chances of your content being shared with others. It can also result in increasing your customer base if the content is forwarded to others that are interested in your products and services.
Share the content on social networks: This is a no-brainer, as most people now know what the power of social networks can be like in terms of something not only getting noticed but going viral. A lot of content and posts that go viral on social networks end up being seen around the world via platforms such as YouTube, and even news sites such as msnbc stream. Share your content on as many social networking sites as possible, as the more sites it goes on the better the chances of it getting noticed by large numbers of people. There are many different social media sites that you can use to help market your business these days and this marketing strategy is simple, fast, and cost effective to implement. Once you have been using social media platforms for a while to market your content, you will have a better idea of which ones work best for you. This will enable you to streamline your social media marketing strategy and stick to the platforms that are most beneficial for your company.
Get the content on high authority websites: Another way to increase the chances of your content getting noticed by the masses is to try and get it onto high authority websites. You should make sure that these sites are not only reputable but that they have an impressive readership in terms of numbers. Take the time to look at the types of posts they already publish so that you can ensure that the style and tone of your content matches what they are looking for. Also, make sure you familiarize yourself with their guidelines to minimize on the chances of your post being rejected.
Make it relevant and of high quality: One key point to remember is that your content needs to be relevant and of high quality in order to get noticed and shared. You therefore need to put a lot of thought into the content you create. Make it informative, interesting, funny, or intriguing – anything that is likely to capture the attention of your target audience. Also, be sure to proofread it before submission, as the last thing you want is content that is littered with mistakes. You can also use images to accompany your content, as this will help to make the content pop and stand out. Again, make sure any images you use are relevant and of high quality.
Use the right format: You may not realize it, but the format you use for your content can also make a different with regards to readability. This in turn can affect its likelihood of being shared and more widely distributed. Make sure you avoid single blocks of content, as this can be difficult to digest and is not very easy on the eye. Instead, use things such as bullets, lists, and infographics to help break up the text.
These are just some of the key ways in which you can boost the chances of getting your content noticed. Using a combination of these methods can make a big difference when it comes to content distribution and exposure for your business.