How To Promote Your Mobile App On Social Media
Social media marketing is inarguably the most effective and economic strategy for Indian app developers to publicize their app and make it viral.
App developers can make use of social media sites like Facebook, Instagram, Twitter, etc. to promote their mobile applications. What’s more? This can be successful irrespective of their finances.
Here are lists of social media sites you can use to promote your app after mobile application development:
1. Instagram
This is the biggest and most popular social media network with visuals. It can be used to communicate to the users with pictures that show details of the app and also the people behind the app. You can interact with your followers and gain their trust.
2. Facebook
This is the biggest social media platform of them all. On this platform, mobile app developers can make us of Facebook groups and pages for free to publicize their apps to potential users. And also promote their mobile applications with little money for wider reach.
3. Google+
The more active you are on Google+, the more your ranking on Google search increases. That is how Google+ works. So, if you want to increase your Google search ranking and also reach potential users, it is advisable to engage in more important businesses on Google+.
4. Twitter
Twitter is best known for its efficiency in helping people to build trust and reliable relationships. This extends to app developers and users. You can easily reply your user’s complaints and questions fast. It makes it easy to interact with important and influential members of the Twitter community that can promote your app.
Now that you know the different social media sites and their capabilities, here are the tips to use them to promote your app optimally:
Make a long term commitment
Social media marketing strategies are very cost effective, but in exchange, they require time and dedication to be a success. After gaining these users, you should be able to keep them interested by providing them with frequent updates. Stimulating questions, co- created contents and sneak peeks would make the app relevant and keep their interest. About two to three interesting posts a day is ideal. Posting too much is going to irritate your users.
Create reward programs
If users believe there would be an added incentive in connecting with you, they would want to connect more. You can expand your audience, with the use of virtual currencies or any other digital rewards. This works to enhance their engagement.
Publish valuable contents
As a mobile app developer, you should not get carried away with gaining users that they forget the real focus. The whole essence of the marketing is to make them connect with their app and maintain their trust by publishing contents with value.
You can post jokes, contests and video contents that will make the users happy and propel them to your app.
Keep your tone personal and human
No form of tailored marketing approach can rival the use of personal and human tone when interacting with an audience. Users respond better to a developer’s passion for the app because it is something they can relate to as humans.
Requesting for feedbacks and interacting freely with your users can help increase your apps publicity.
Automate what you can
Most developers do not have the time needed to operate a successful social media account, but that can be handled efficiently. There are easy and economical tools that can automate your activities and line-up updates that need to be published in advance. Social media management tools like Hoot Suite, which allows you, schedule your Twitter and Facebook post in advance.
Check out a great Keynote Speaker for more tips of social media success!
