For an appreneur, his app idea is nowhere less than a fairy fable builder or an incident from a fantasy fiction, that will change his life overnight. If it does, I’m happy for you; but what if it backfires?
Beyond the assumptions
Being a founder/CEO/CMO/CTO of a startup your app idea is like a baby for you, and it’s pretty tough (almost impossible) for a parent to accept/find odds in his/her child.
For an instance, let us believe that you pitched your application to an Angel investor, and you got that million-dollar finance. In no time your application received a tremendous response, and you’ve made a space in the list of ‘successful appreneurs in Silicon Valley’, and the ‘Big Boys’ there wish to know your secret ingredient for a perfect mobile app development.
But wait!! Is this how it always goes?
Such fables have pushed numerous startup CEOs and no doubts that soon they came across
At this point, you need to understand that before going with the app development process you need to ensure certain points. Without having an assurance of stability, you must not go with the app development process.
How can you be assured?
Being a CEO/CMO/CTO of a tech startup, it’s your responsibility to ensure that you follow a certain boulevard in order to avoid the uncertain instability during pre-post app launch. Let’s make a start like this:
Step 1: Why you/Why your app?
Accept the fact that you aren’t the only one in this app world. However, what makes your stand ahead is the uniqueness of your application. I won’t say it needs to be entirely different, but yes it has to have something unique.
Let’s say, something that bridges the gap.
So before you initiate with any particular idea, you need to;
Step 2: Create a list
List down the ideas and the possible pros and cons linked to them. The reason behind asking you to pen these down is to keep a better check on each of them. The step will eventually help you in taking better decisions by analyzing the future prospects of each of them.
Here you need to keep one thing in mind, and that’s; do not sit and create presumptions on own, instead you need to do;
Step 3: A thorough Market Research
Once you have the list of the idea and the linked theories, you need to sneak deep inside the prevailing market. Learn about the competition (you always have that) and simultaneously the ‘missing features’ in prevailing market.
In fact, finding that gap should be your major focus here. Excavate the unnoticed expectations that people have, and then find out how you can deliver the same. The process isn’t a day’s task, keep patience but be stubborn about perfection.
Once you are sure about the idea, the time has come to;
Step 4: Look for an envisioneer
Yes, you don’t just need to look for some top app development company, or an expert/professional. You need to search for an envisioneer. The reason behind is, that this particular individual won’t just do the coding for you, but with his envision skills, can help you create an application not only for a present but for the future.
This is exactly what you need. Craft something today that creates future. Once you find them, you need to;
Step 5: Share, discuss and track
Upon getting assured about the expertise and knowledge of your digital envisioneer, you need to share your idea and ideology behind it. Discuss the probable competitions, and how you believe that the app project can fill the gap.
These rounds of discussion will eventually help in giving his inputs and subsequently begin the app development process. Once the process starts, keep an occasional track over it, and simultaneously;
Step 6: Begin to market
Here you need to take care that the marketing campaign for your mobile application startup should be in two folds. First is the
Prelaunch marketing: Here you’ll begin to create a buzz on social media and feed the spoons of curiosity in the hearts of your target audience. Share screenshots, features, and other important inclusions.
Post launch marketing: Start planning this based on the response, and the day you have enough data about the users, and the expectations that they have, plan your mobile application launch.
Having an idea about the app startup is just the beginning, there’s list of tasks that follow it. Being a smart founder/CEO/CMO/CTO of a startup, this is your responsibility to hit the iron when it’s hot. Rather than making it hot by hitting and wasting your valuable time, energy, and resources.
The business only calls for an action at right time, in the right place and amidst right people.