The Power of Consistent Branding For Offline-Online Integration
Consistent branding is important for everyone. It’s how people find you, and take any offline meet and greets online for more information. It also helps your branded SERPs and your direct traffic. Consistent branding is how people find you.
Help People Find You
Consistent branding helps people find you. Whether you’re dispersing flyers, holding live events, trying to make your blog better, or using some of the power of your social pages, consistent branding is how you define yourself to your users and the Great Lord Google Bot.
Flyers
Flyers, pamphlets, and catalogs are a great way to connect with returning users. Returning users are more likely to read the paperwork you throw at them (or tuck into their box of products). Plus, whatever paperwork you send them will land better than an email because people are more likely to connect with real paper than screens. But, if your branding isn’t consistent, when they try to get online to order something or double-check with you, they may not be able to find you from the name on the flyer.
Offline-to-online integration is lost when you’re offline and the online brand doesn’t exactly line up. It makes it very hard for people to find you when searching online.
Events
Holding events is a great way to get your customers to bring more customers to you. Plus, it’s a wonderful way to let them know more about your company culture and all the things that you value, that really makes you special. Plus it’s a way better method of IRL outreach than sitting outside their house and printing off your face and company tagline repeatedly on their unprotected wireless printer.
Depending on how quick your event is, how booming on social you get it, and how ‘turnt’ your guests are able to get (did you get enough liquor?), you might need some reminders for your guests after they leave. It’s important that the event has a positive return, that brings more people in or keeps them as clients longer. So when they start adding stuff on social, let them know where to go, where more people are posting, the hashtags to use, the branded website to mention, and the people they can @. Without consistent branding people just throw their best guess into the social media machine and hope it hits. Or they could get your ‘thank-you-for-attending’ email and totally ignore it, completely unsure of whom you are.
Social To SERP-Results
Social engagement is important and can translate to SERP results. Consistent branding has a lot less bounce, and people type in the right thing when they start searching for you. That can be a pretty big deal when trying to harness user engagement from social media as a SERP super-power.
Social media is a great way to connect with any potential users, transfer them onsite, and remind them of how great you are. Consistent branding helps convert some of your social users to onsite users and can be great if you’re connecting with younger, or college-aged people who just can’t seem to get onsite.
Hello. Company, Branded Company. Pleasure To Meet You. (Tags Needed)
Consistently branded companies show up better in the SERP results. If your company name is Gerbil4You, don’t shorten it to Gerbils, G4U, GFY, G-City, or GerbilsForYou on different things. It spreads out your branded equity with the Great and Godly Google. And Google really does matter, organic traffic accounts for almost 64 percent of web traffic. And that’s way too much to ignore, it’s more than half of your potential traffic.
If you aren’t ranking for yourself, and it’s not a competitive name, start putting the company name in your blog, on some title tags where it makes sense, and maybe verify your company with Google and other pertinent books of information for your niche, like Yelp, or the Yellow pages. SERP results are one of the best ways to get people from IRL to find you if they search for you and you are there. Consistent branding helps your SERPs.
Consistent branding is great. It helps you show up when people search for you. And that’s really important, whether you’re giving them a pamphlet with your company name on it, holding an event, or trying to use some of your social engagement. Be consistent with your branding, get people onsite, and help them stay onsite.
