In communication, the cardinal rule is “know your audience”. However, when dealing with social media, this may not always be easy. Social media activity can be targeted, focused, and directed at giving a return on investment. The main issue is why companies should connect their social media interactions to their database. Well, it is essential as a company and individual as it gives you results on re-contacting clients who make use of social media, both potential and current. Therefore, the article will look into the importance of connecting your social media platform to the internet.
Learning who you talk to via social media
Facebook analytics as well as Twitter analytics tools can help provide demographic data and behavioral data. Using the data, you are assured of getting vital information when your database is connected to Facebook as well as Twitter. Therefore, you get to know your members, subscribers, donors, and board members who happen to follow you. In addition, you can connect with them directly.
Essentially, tracking followers is easier with the Facebook message and other utilities the platform provides that help you interact in a more direct way. Connecting this information to your database is helpful and you now have better actionable interactions.
You identify as well as reward loyalists
There are a number of ways that you can identify patrons as well as influencers that are loyal to the organization. However, this can only be done on a one off basis as it is not an automated process. Therefore, you have to do it manually and it may take some effort. Therefore, you need to tailor communication that is based on what various communications with your organizations can be considered meaningful. When you have a system that helps cultivate loyalty among patrons, then you are sure that it will pay off, as they will become a lifetime investment for your company.
Direct market campaigns
Ensure that direct marketing campaigns are expanded effectively in order to comprise social media. Effective market campaigns are direct and they are targeted as well. Therefore, such campaigns normally place the right offer to the right person and choose the right time. Tracking Return on Investment from direct marketing becomes a whole lot easier compared to the use of telemarketing mail, or email. Connecting your organization’s database to social media is a very powerful marketing campaign as you gain instant feedback on target market response.
Imagine that you are compiling a certain “engagement index” basing on donation and ticket transactions, coupled with the interaction of your brand on social media. The analysis of such data would offer great information on your target audience. It would make segmenting of your contact list a whole lot easier. You would rank those engaged in social media as being better prospects for the business of your organization. For instance, if Mrs. Smith shares and engages your posts on Facebook as well as your tweets,you can easily track Mrs. Smith via email. In case she did business with your organization once, then you can have a direct conversation with the said client and strike up business again.
However, this is only possible when you have connected your database to a social media account based on your organization and/ or business. If you were to connect with Mrs. Smith via mail, this ensures that the business you had is revived and you now have a new client. It is imperative to note that getting a new client in an organization is a lot harder than retaining existing clients. Therefore, linking social media to your database makes it a lot easier to retain clients and get new ones.
Grabbing every opportunity
The significance of this issue should be clear. In order to sustain revenues, you have to connect your patron database to social media. There was a time when the technology to do this was not there. However, all you need today is a data IT expert like remote dba experts to manage your databases and keep it monitored at all times. Essentially, there are loopholes when you choose to hire the database administrator (DBA) in the firm. Therefore, choose remote DBA companies that offer this service. You are sure that your social media account will be updated at all times to reflect to your clients that you are as loyal to them as they are to your organization.Ensure that you reward this loyalty by sending personalized emails that will direct them to your personal business websites. This way, you are retaining clients and getting new clients every day.
The advent of social media brought with it major leaps for some very small businesses. Businesses have grown just by linking their databases to their social media accounts. Clients feel cared for using posts on social media platforms. Additionally, clients gain information on new products and services that your company provides. When the client gets the information and shares or interacts on the post, you are assured that there is a referral to new clients.
In addition, connecting your database to social media helps you read market trends with more ease. You get to know who your competition is. You also get to form targets and decisions that are informed as you have market data coming directly from your clients.
Naturally, social media was meant to connect people. Therefore, when you connect the same social media with your databases, you are connecting your organization directly to your client. You can serve your clients’ needs using social media and this brings down the weight of having to send endless emails. When clients use social media to communicate to your organization, they reduce the costs required to get the market data that is availed to your organization at a very low cost. Therefore, any company that is yet to enlist social media for the above services is losing out in the new age of technology.
