How to Measure Digital Performance via Metricool
In online business, success is not something that can be planned. No matter how careful you are in developing the blueprint for your digital enterprise, there will always be unexpected challenges that will test you. To ensure the survival and continuous growth of your business, you need the necessary tools that will help you learn, adapt, and make data-driven decisions.
According to studies, about 90% of startups fail in a single year because they lack the versatility and adaptability needed to recover from setbacks. Most businesses also failed to listen to what their customers were saying—directly through customer feedback and indirectly through user patterns that can be observed with the right monitoring tools.
A robust analytics platform will help you extract insightful data and allow you to stay in touch with your community. One of the newest and most progressive monitoring platforms is Metricool.
What is Metricool?
Metricool is an all-around analytics platform that can be used for some digital touch points for your brand. It can easily be configured to monitor the performance of your blog posts, social media profiles, and other web content/publications. You can go ahead and try Metricool for free on their website.
One of the main advantages of Metricool is simplicity. With the clutter-free design, tracking your Twitter, Facebook, and Instagram accounts is a breeze. All you have to do is to choose your desired social network from the left panel, click the “Connect with” button, and log in to your account (if necessary). You may review the requested access permissions to feel more confident with integrating Metricool, but rest assured that everything is needed to give you comprehensive analytics.
Using Metricool
Once Metricool is connected with your social media account, the tool will automatically aggregate all the metrics you need to watch. The base metrics include the number of page likes, impressions, likes per day, likes per post, and mentions by other users. You can also scroll further down to monitor user interaction metrics such as comments, re-shares, and likes.
As a marketer, having all this data in a single location is a huge time-saver. Using the values presented for each social network, you can quickly dig deeper with a few simple calculations. For example, you can easily measure the number of likes per impression to help determine the effectiveness of your content strategy.
Another significant advantage of Metricool is the ability to track a particular period of time. The quick buttons on the top enable users to switch between tracking yesterday, last month, current month, last 30 days, and last week. You can also click the calendar button to specify the time coverage of the tool. By mastering these features, you can measure the performance of social media content strategies that you have rolled out over particular period of time.
Tracking Your Website
To use Metricool with your website, you must first connect it via a plugin or piece of code. The easiest route would be to integrate the plugin with WordPress and paste the corresponding identifier for your Metricool account. To find your identifier, go to the Web/Blog section from the left menu and look under “Option A.”
Take note that “Option B” requires you to copy and paste a code in an appropriate HTML field on your WordPress.org website. One advantage of this is that you no longer need to install the external plugin to connect your site with Metricool. Finally, “Option C” allows you to track websites that use platforms that prohibit JavaScript. Remember that this option has certain limitations and will prevent Metricool from accessing some statistical data on your site.
Generating Reports
If you are working with a team or for a client, you can create and download analytical reports in PDF or PPT format. In the Generate Report section, you can modify the details on what the report is all about. You can choose a specific month & year for tracking, the sections (Audience, Twitter, and Facebook), and the metrics you want to cover in the report. You may also upload a custom logo to personalize the final document.
Real Time Tracking and Planning
As the name suggests, Metricool’s Real Time feature allows you to study metrics in real time. This feature enables you to monitor user activities from the last 24 hours to the current second. Finally, in addition to looking at the past and the present, Metricool also helps you look ahead in the future. It comes with a built-in content calendar that will help you schedule social media posts you can publish them when your target audience are most active.
Conclusion
This is just a sneak peek of how Metricool can supply your business with the data you need to make well-informed decisions in the future. The features covered here will help advance your business, knowing that in the future Metricool’s more advanced features can be applied . Overall, Metricool is simple enough to prevent analysis paralysis in the short term while their platform is also deep enough to handle your business’ future
