If you are thinking of launching an ecommerce business, Instagram is what you need. It is rapidly becoming the prime channel for building and marketing your brand. The great thing about Instagram is that it is the perfect place for visual advertising.

But like any other platform, there are two ways to use it – right and wrong. Here are some tips to increase engagement and develop a huge following on Instagram:

When it comes to hashtags, choose wisely

Using the right hashtag not only gives you a targeted audience, but also increases engagement with the users. As your followers on Instagram grow, you’ll find it increasingly important to hashtag your content so that it becomes easier to find. If you use the right tag, your content becomes available to a much larger audience.

Filters are Important

Keyword hashtags are not the only things that require your attention, using filters can be fairly tricky too. Instagram followers seem to favor a few filters over the rest. Some popular filters are:

• Normal (No Filter)
• Early bird
• Amaro
• Rise
• Hudson
• Sierra

These can also vary depending on the sort of audience you have in your account

Timing is Important

Apart from having the right filter and the right hashtag, you must also consider the right time. Having a targeted approach can analyze what works for you and what doesn’t. You can even get a detailed analysis of your account history, highlighting the best times of the day or week to post content. Scheduling your posts can also be a simple yet effective way of increasing your engagement on Instagram, and interacting with your followers.

We have compiled an infographic (posted below) to clearly highlight the dos and don’ts of using Instagram.