Is Social Media a Fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution:
Stats from Video(sources listed below by corresponding #)
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
- Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
- ComScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- The percent of companies using LinkedIn as a primary tool to find employees….80%
- The fastest growing segment on Facebook is 55 to 65-year-old females
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
- 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- The #2 largest search engine in the world is YouTube
- Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
- There are over 200,000,000 Blogs
- 54% = Number of bloggers who post content or tweet daily
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
- Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content — check out SEO Toronto to learn the trick of the trade
- 34% of bloggers post opinions about products & brands
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
- 25% of Americans in the past month said they watched a short video…on their phone
- According to Jeff Bezos, 35% of book sales on Amazon are for the Kindle when available
- 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
- In the near future, we will no longer search for products and services they will find us via social media
- More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
- Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
- Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Huge Thanks to These Outstanding Sources
- Source: Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference
- Source: Huffington Post
- Source: McKinsey Study also posted by David Dalka
- Source: First Stats: United Nations Cyberschoolbus Document
Facebook Stat: MashableiPhone Stat: Apple
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Source: Facebook
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Source: TechCrunch
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Source: comScore
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Source: Attempting to relocate
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Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment. 95% will use LinkedIn in their assessment. When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
- Source: Inside Facebook Blog
- Source: Twitter & World Population Data
- Source: Attempting to relocate
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Source: Metro Newspaper
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Opinion, not a statistic
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Source: TGDaily
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Source: www.wikipedia.org – calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page. If I had to do it again I would have made this say as accurate rather than more – obviously, some articles will be more accurate (think of the real-time update of Michael Jackson’s death, but also some will be less accurate.
- Source: China Internet Information Center, Technorati, Wikipedia
- Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
- Opinion, not a statistic
- Calculated based on Wikipedia article data found at www.wikipedia.org
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Source: TechCrunch — This says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
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Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
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Opinion, not a statistic
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Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
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Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
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Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
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Source: Starcom USA-TiVo
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Source: Nielsen
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Source: Solutions Research Group
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Source: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5 Just as the URL shows it’s not 35% of all books sales, but rather if a Kindle Version and a Book Version are available the buyer selects the Kindle version 35% of the time.
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Source: Yahoo Finance
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Opinion from Socialnomics
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Source: Facebook
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Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single
If anyone sees any inaccuracies or has better source information please let me know!
Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media” presentation, it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more. Plus, it does a much better job of providing insight than my video which is designed to grab attention. Kagan’s presentation informs, check it out!
To watch a video with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? It is filled with compelling stats that relate to globalization, education, and technology – Love it!
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