Times change and advertising tools and techniques evolve with every passing year. However, despite all this, the power of direct marketing cannot be denied. It remains a solid constant in this ever…
Smarter A/B Testing: 4 Steps to Meaningful Results
Smarter A/B Testing: 4 Steps to Meaningful Results The online business landscape is ultra-dynamic, always shifting, and emerging trends keep marketers on their toes, making them seek ever more opti…
3 Benefits of Valentine’s Day for Social Media You Shouldn’t Miss Out On
With the Valentine’s Day fast approaching one mustn’t waste any time in making the best use of the marketing opportunities offered by this holiday. Seasonal marketing, as a whole, is a timeless it …
Maximizing Efficiency of Your Enterprise Portal
Maximizing Efficiency of Your Enterprise Portal Having an efficient and well-performing web portal is instrumental in the success of any modern enterprise – which is exactly the reason why it is a …
Amazing eCommerce Tools: The First Step to Your Own Store
Amazing eCommerce Tools: The First Step to Your Own Store Whether you’re trying to get out of your dead-end job or you have a wonderful idea that you think has great market potential, you may have …
A Beginner’s Quick Guide To Marketing Automation
A Beginner’s Quick Guide To Marketing Automation When online marketing is not the core function of your business, you can’t afford to spend unnecessary time on relevant tasks that are repetitive an…
Social Media vs. Personal Life: Take Care What You Share
It is uncanny how many people, and not exclusively giddy-headed school kids, happily spill sundry details of their lives on social media. And while too caustic a remark about a movie, a pop star or…
The Actual Truth About Fake News and Facebook
Fake news exists. It’s a simple truth that we have to accept in order to have a chance not to be led on by them. With the ascent of the social media, this problem has gotten more prevalent in the w…
5 Technologies That Help to Improve Your Sleep
Sleep is an integral part of our lives, and has been so for as long as human race existed. Therefore, it is only natural that modern technology makes some efforts to make sleep more effective, rest…
Top Online Marketing Tools for SMBs
Online marketing plays an ever-growing role in our connected world, especially for small and mid-sized businesses (SMBs) – and for a good reason. Compared to other marketing venues, it is much more…