Instagram is one of the newest entrances in the social media world, but it is proving to be an effective marketing tool. According to a recent survey, the number of Instagram users is higher than Twitter even though that latter has been around for a longer period. One of the reasons could be that Facebook owns Instagram. Therefore, Instagram becomes a powerful tool when you use it hand in hand with Facebook.
However, the approach of marketing your brand on Instagram is entirely different from Facebook. This article presents seven tips that can assist both beginners and marketing experts to use Instagram as an effective marketing tool.
1. Be Unique
One of the best ways to succeed with Instagram marketing is by being unique. People will want to spend more time on an Instagram account that is adorable and smart. Think of a jeweler who markets her products posting pictures of her pet wearing the jewelry. Even though the jewelry was beautiful, what made her business stand out was the unique and brilliant marketing idea. Therefore, uniqueness plays a critical role in determining the success of Instagram marketing efforts. You do not only need high-quality photos because even teenagers can do that with a lot of precision. You need to present your idea in a manner that is eye catching and unique for it to stand out from the competition.
2. Use the Hash Tag Properly
You will rarely come across a Facebook user who makes good use of the hashtag. In fact, you should use the hashtag sparingly while on Facebook. On the contrary, both Instagram casual users and marketers find the hashtag to be an important component of the communication process. Like Twitter, using hashtags on Instagram is catchy and critical because it brings the images of what you are discussing in front of those followers who have an interest in what you are putting forward.
You can use hashtags to connect with new users or turn to a new topic with a lot of success. A catchy or clever hashtag draws the attention of the user very fast just like on Twitter. You can record more success if you brand your business using unique hashtags. This approach allows your followers to generate conversations and post images that are related to your brand as they focus on their own followers.
It is possible to build an entire community around one hashtag as long as you do it in the right manner. Therefore, Instagram hashtags provide an efficient way of marketing your brand. You can use this element to educate your users about the core business of your brand.
3. Learn to Follow Your Fans
No followers will pay attention to your brand unless they feel that you have a lot of interest in them. The best way to achieve this objective is by following your fans. Make sure you follow back the individuals who follow your brand unless their status is private. However, you can still request for permission to follow those fans who are private. One thing to note is that you should not heart their personal pictures unless you have a personal connection with the person. Only heart images that make sense to your brand if you want to succeed.
Try your level best to follow the actions of your fans even if you are unable to follow them directly. If they use the hashtag of your brand, you can think of sharing it on Instagram or Facebook. Make sure you respond to the comments they post on your personal images to appreciate the engagement. You can still choose to follow some of their actions. If you have few fans, you can buy Instagram followers because it will pay off as you market and build your brand on the platform.
4. Be Part of the Society
Individuals like relating with entrepreneurs who are part of the community. You should not wait for the business to break even before you think of giving back to the society. You can create a great difference through small acts of giving your time and effort to the community apart from sharing your profits. You can use this approach in marketing your brand on Instagram. Take photos of how you involve in the community and post them on your Instagram profile. Your followers will take note of this fact and develop loyalty towards your brand.
5. Never Spam Your Fans
The challenge of spamming users is that they will stop following your brand. In fact, Facebook has an advanced algorithm that ensures that only a small proportion of your posts get to the target audience. This approach is excellent because it prevents marketers from spamming their followers. The challenge with Instagram is that it does not have this algorithm in place. Therefore, you have to be in charge of what your post. Additionally, Instagram feeds are slower than Facebook’s and Twitters’ hence you should not overwhelm your followers with them.
6. Take Your Followers Behind the Scenes
The primary advantage of Instagram is that it allows the business owner to take his fans behind the scene. This social media platform is somehow casual because it allows you to post behind the scene images and this allows followers to know what takes place in your business. You can increase the loyalty of your fans to your brand by posting such images. They will have an idea of what your business deals in and develop trust in your brand. It is critical to let your followers feel like they know you well. You can add a personal touch to your Instagram marketing by showing your fans the composition of your brand.
7. Provide a Link To Your Website
It’s critical to provide the link to your site on your Instagram profile. Instagram can assist you to build your brand, but a big proportion of your marketing efforts should get back to your main site. You could also provide your Facebook link on Instagram. Let each description or image take the follower to the particular page on Instagram. You can also encourage them to visit your site through the call to action.
Instagram plays a critical role in marketing your brand. You can achieve this objective by posting unique content, using hashtags in the right manner, following your fans, being part of the community, not spamming your followers, taking them behind the scenes and provide relevant links on your profile. However, you need to have many followers for you to succeed in these marketing efforts. It’s wise to buy Instagram followers to increase your chances of success.