Social media has revolutionized the way every business used to work in the past. It has become such a huge part of our lives that companies are laying maximum emphasis on social media marketing to reach out to a larger base than ever before. The advent of Instagram, a picture-sharing app, has opened doors for the travel industry in various ways.
Instagram gained its rapid popularity owing to the stunning photo editing facilities using its filters. Over the years these have resulted in the production of stunning travel photos. Common people armed with their phones have managed to create almost professional grade travel photos of the blue skies that beckon or the inviting green grass that looks like dreams come true. These dreamy pictures often give people the nudge to finally take that vacation they have been dreaming of.
The Impeccable Layout
The clutter-free layout of Instagram makes it the best medium for the display of one’s travel photos. It is seen that as celebrities post pictures of their exotic vacations, more and more people have started showing interest in holiday destinations that are off the beaten track. This has resulted in a huge increase in the tourism of places which were earlier frequented by only very few travelers. Relatively less travelled countries are also developing as up and coming tourist destinations, which were barely frequented a decade ago. This is opening up the travelers to the world of wonders that lay awaiting in the hidden nooks of the world. On the other hand, it gives a huge economy boost to the tourism of these places.
Targeting the Right Audience
Thanks to the intelligent algorithms that social media works on, it is much easier to target the right kind of audience for travel posts. Algorithms can easily detect the right kind of audience, which is people who love travelling. As one subscribes to travel related posts, more such posts are suggested to them, based on calculations and predictions of the algorithm. This way, a standard post can easily travel all around the world via Instagram, inspiring and drawing people from everywhere to visit a particular place or facility. Tantalizing pictures of beautiful destinations are known to arouse wanderlust among people. It is commonly seen that with these tempting pictures floating around the web, people can barely resist their fundamental urge to travel and end up exploring new places more than they plan.
With the introduction of Instagram Stories, which is inspired by Snapchat’s feature of the same name, it is now possible to share outbound links as well. Before this new feature was introduced it was not possible to add outbound links which was a big issue when it comes to advertising and marketing. The introduction of this new feature has made Instagram a very lucrative travel advertisement option.
Travel companies are making excellent use of the features of Instagram to enhance their sales. High end hotels pay Instagram famous travelers to promote their business through their popular Instagram posts, which reach a bigger demographic in a shorter time. Hotels and airline services also encourage their guests to share their experience on Instagram. Some restaurants, malls etc even go as far as to promote this method of advertisement by offering guests with some incentive in exchange of an Instagram post and tag. Some have developed selfie corners, which are attractively decorated spots with props for guests to take pictures with, for free. A number of travel facilitators have teamed up with reputed and well-known web design company in New Jersey to incorporate Instagram adverts in their own website even and help businesses get business online.
The travel industry has rightly recognised the potential of Instagram as a tool of promotion and hence, has grabbed its wonders in every way possible. It has actually managed to promote exotic travel among common people which was barely a thing before the advent of such advertisement.