These Sure-Fire Ways Can Drive Authentic Leads to Your Business
Gone are the days when you couldn’t even dare imagine achieving a lot let alone bringing increased traffic of relevant audience to your website through your blog’s content.The growing emphasis on content curation, promotion and social media distribution is all the rage. But as the numbers of opportunities have grown so has the level of difficulty in generating website traffic and qualified leads organically.
It is more challenging to rank in search engines and social media platforms as they all are moving towards a pay-to-play approach. Ranking higher on search engine result pages is not as easy as it used to be.
But that doesn’t mean that you just give up and miss out on this opportunity. In today’s highly competitive business world, it is quite challenging to capture the interest of everyone and meet their unique needs. But finding new, engaging and exciting ways to deliver value to your target audience and achieve your goals is something that can do wonders for your business.
Let’s have a look at a few sure-fire ways for generating qualified leads for your sales guys through your website.
Go for Some Smart Marketing Tactics
If you want your your brand to connect, constantly engage and delight its target audience than merely getting a few hundred likes on the social media, then you need to adopt some effective advertising techniques. The challenging thing for businesses with modest budgets allocated to online advertising is that with an ever-increasing presence of the target audience on the social media platforms, more and more advertisers are opting to tap this medium to connect with their customers and this trend is resulting in advertising costs getting expensive day by day. Therefore you must act wisely and make smart choices in order to may make the most of online advertisement.
Whether you are a digital marketer or a small business owner, there are two effective practices that can work significantly.
- Targeted Marketing
There are myriad self-service advertising networks that allow your brand voice to be heard by new audience in many exciting ways.
For example, Infolinks is a banner ad network that allows you to pay per impression, that is pay for what you get. They work with a smart targeting algorithm that helps their ad network to standout from other advertising platforms and ensures your brand is displaying the right message at the right time to your prospects with the right images and text.
- Remarketing Technique
It is another amazing yet low-cost advertising technique every marketer and entrepreneur need to employ to get targeted traffic to their website. The best part of remarketing is that you are displaying advertisements to people who have already showed their interest in your products or services. No matter if its Google AdWords or Facebook, remarketing is a very smart technique that can start converting your web traffic into qualified leads and ultimately sales.
Get the Most Out of Calls-to-Action
If you are regularly in curating content and publishing on different digital marketing platforms then it’s worth the effort to direct some of that traffic back to your business website. Snip.ly is a network that allows you to add a compelling CTA to every post you share by creating a new unique link. And when users click on that link to visit the content you have just shared, they get an immediate popup with a targeted CTA sending them back to your landing page.
Social Media Automation is Key
Social media automation is the biggest time saving tactic these days. By using social media automation tools, you can increase your number of followers and distribute your content on social media platforms. Moreover, it can significantly increase user engagement and deliver a significant amount of traffic to your website.
Social Quant, Buffer, SocialOomph are a few social media automation tools that can increase your fans base and distribute your blog content effectively.
Repurpose and Syndicate Your Blog Posts
Creating quality and engaging content is time-consuming and takes a lot of effort and energy. So, if you want to make the most of your content strategy, content distribution and syndication are the best ways to generate additional targeted traffic to your business website.
Repurposing your best and highly shared posts into other formats (SlideShare, infographic, video) or syndicating it on different digital platforms, is indeed a great way to drive more traffic to your website that will ultimately lead to more leads.
For instance, you can convert your blog post into a video, infographic or a slideshare. You can share your blog posts on content syndication platforms like LinkedIn, Medium and Flipboard and introduce your content to new audience.
Improve Your Conversion Rate
A website is a lead generation tool that needs to be worked better and converted at a higher rate. Whether you are a web design agency offering web design solutions, digital marketing agency, SaaS startup or a fashion website, you need to improve your conversion rate to get more leads out of your website traffic. Create a lead generation strategy that leverages quality website design, engaging content and thought leadership.
You can improve your conversion rate by these three ways:
A/B Testing: Pay careful attention to how users behave on your website. Testing two different versions of the same website design, landing page, CTA, font type or anything that matter most will help businesses to learn what elements of a website will drive more leads – real leads.
Add Use Cases and Testimonials: People want to read reviews of the real users who have done business with you. By adding testimonials and use cases (social proof) to your website, you show your potential customers that you have satisfied clients who are happy with your services and trust you. These social proofs essentially add validation to your organization.
Use Micro-Conversions: Most digital marketing agencies and B2B websites give their visitors an opportunity to convert by offering a free eBook, webinar, or a white paper. And to download and view any of these items, visitors must first need to fill out a signup form. These micro conversions can help you create a conversion opportunity and generate more potential leads.
Over to You
The traditional traffic generating techniques, that used to bring guaranteed success in the yonder years, have now become obsolete and rendered ineffective courtesy of changing trends and emerging technologies. So, whether you’re a budding marketeer, flying solo and or have a well-established business, if the digital marketer in you is willing to adapt, learn and experiment, then the above-cited points will soar the chances of your business/brand hitting the mother lode. Try them out, generate massive traffic and qualified leads your sales team can close and thank us later. Good luck!
