Making the Most of Social Media for Your Small Business
The rise of social media over the past decade has reshaped the models of marketing and business. Millions of people worldwide are connected to each other through social media platforms. People nowadays spend at least one hour everyday on these websites. This has driven present-day marketers to take their campaigns to social media as well. However, how should you take advantage of the prevalence of social media in today’s lifestyle?
Knowing and Coordinating Your Social Channels
Different types of users exist on each social media platform and different types of content are primarily shared on these platforms. Microblogging sites like Twitter and Plurk are more suitable for sharing short text posts, Instagram and Snapchat are mainly for sharing aesthetic images, YouTube is the most popular platform for sharing videos, Reddit is an all-purpose forum, and finally, Facebook and Tumblr allow content-sharing for any format. Maintain these websites by regularly updating the content on each of them to improve the visibility of your brand. Allowing your users to contact you directly and promptly responding also helps in facilitating businesses.
Treating your accounts individually can severely limit the success of your campaigns on social media. Linking them together encourages users to visit more pages containing your content. Linking related posts between different platforms helps users access similar products and services they might also be interested in. dedicated marketing teams make use of methods such as data scraping in order to direct tailor-made advertisements to users based on their search and purchase history.
Share Your Content in Image Format
Visual content marketing has proven to be effective in promoting products and services through social media. Users scrolling through their news feeds and timelines won’t bother to read long paragraphs of texts. Therefore, marketers create engaging content through the use of eye-catching visuals. Infographics containing colorful texts using larger font sizes, striking video clips, and other forms of animations are more likely to catch the attention of the users. The success of a marketing campaign on social media is measured by the time users spend perusing your content.
The most popular content that propagate social media either appeal to the users’ sense of humor, or provoke strong reactions: short clips of comedy or impressive feats and/or interesting coincidences and cute pictures of baby animals are some types of content that really appeal to users across different demographics. Applying this context well into promoting your own content can increase the success of your social media campaigns.
Using Raffles to Up-Vote Your Posts
The more reactions a post has, the likelier it will show up on the feeds of other users. Some social media marketers increase the stats of their posts and pages by conducting raffles online. In order to join the raffle, users must like and comment a designated post, like the page, follow the brand’s accounts on other social media platforms, and share it publicly on their account. As a result, the volume of shares, re-posts, and likes on raffle posts reach phenomenal numbers.
Engaging your users with interactive content that starts a discussion while also promoting your brand will invite more people to react and comment on your posts. Influencing the actions of users using traditional marketing techniques also work on social media. Finally, if you are willing to spend money, you can seek assistance from the platform owners themselves in promoting your page and content for a reasonable fee.
Although social media platforms can be powerful tools in marketing a brand, the content, trends, and audiences there can be fickle. Experienced online marketers are always trying to come up with new and interesting methods of approach in order to keep up with the trends in social marketing. You don’t necessarily have to spend on promoting your brand on social media. You can simply incorporate the elements of viral posts onto your own and interact with users regularly to maintain a strong visibility on these websites.
