6 Ways To Get New Clients For Your Digital Marketing Agency
One of the biggest challenging of being an agency owner is finding new clients. Regardless of whether you offer SEO, website design, social media or PPC marketing services your business needs new clients period. Finding that very first few client can be particularly challenging if you’re a new firm. Here are a few tips to help you gain some new contracts.
Seek Out Businesses That Can Benefit From Your Services
If you own a SEO company search for low difficulty keywords in your city and look at the businesses listed on the second or third page. If the sites aren’t optimized properly and don’t have the basics such as the city and main keyword in the title tag chances are that it will be quite easy to increase their rankings. Contact these businesses either by phone or mail and send them a personalized strategy plan. Personalization is key since you don’t want to be sending out generic template emails. Explain how they would benefit from just a few more leads per week.
Post Ads On Craigslist
Craigslist gets a bad rep sometimes but the fact of the matter is that it’s free and gets a large amount of traffic. If you’re an established company you’ll probaby balk at posting an ad on Craigslist but it can make all the difference for a new design or marketing company. JC, owner of Elevated Rankings in Los Angeles says “Being in a large city is a huge advantage. I’ve gotten many leads from just placing ads on Craigslist. Keep in mind that there is a lot of spam in the “services” section from companies or individuals who aren’t even based out of LA. Some of the ads are poorly thought out with bad grammar. You’ll stand out just by taking the time to create a comprehensive ad listing the benefits of your services.”
Ask For Referrals
Referrals and word of mouth is one of the best ways to get new business. Now is the opportunity to really have a conversation the next time someone asks “So what do you do?” Be ready to explain what it is that you do anywhere; the hair salon, grocery store or doctor’s office. Get some business cards made and always have them on hand. Don’t be afraid to enlist the help of your friends and family. Let everyone on social media know about your business and ask for referrals.
Create A Referral Program
Harvard Business Review found that customers obtained via referrals were more loyal. Create a referral program and give out a percentage commission on the lifetime earnings on a new customer. This can mean a significant amount of money as many satisfied customers often remain so for many years to come. People are more motivated to refer you business if they can get a share of the profits.
Offer To Speak At Local Conferences
Most businesses have conferences in their industry. Attend some of them and offer to speak on the benefits of marketing and how it can increase their bottom line. Conferences are an excellent opportunity to network with business owners who could really benefit from your services such as doctors, lawyers and real estate professionals. Attend local conventions or join the Chamber of Commerce.
Rank Your Own Site
This one is the hardest, especially if you are in a big city but it goes without saying; if you can’t rank your own site how do you expect well informed prospective customers to believe that you will rank theirs? Rank your own site for long tail keywords or services from people looking to hire you.